A global B2B technical marketing agency

Integrated digital content marketing and PR
that captivates electronics and deep-tech engineers

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We know where engineers look, and what they look for

The first thing engineers do to find technical content and product data is an online search. In fact, some of our B2B electronics and engineering clients tell us that over 50% of their orders are won as a direct result of Google search.

Our expertise lies in creating search-optimised, engaging content that appeals to engineering audiences. We then ensure it’s easily found, wherever they look. This builds awareness, stimulates interest and drives web site traffic to create qualified sales opportunities. At every stage, we measure, analyse and report on the effectiveness of our work so you can quantify your return on investment.

Our services

News

The Publitek team has a deep technical knowledge and understanding of the semiconductor industry and end markets that is second to none. Their firm grasp of Intersil’s business and strong, long established relationships with the press makes for a powerful combination. We thoroughly enjoy working with the agency staff and appreciate their professional yet highly personable approach.
Mark Alden, Senior Global Public Relations Manager, Intersil
Sound, in-depth technical articles, well-organised events and a serious understanding of our business – topped off with highest quality of service. This is what editors may expect from working with Publitek. Thank you Publitek, your valuable services are very much appreciated!
Dr Matthias Laasch, Chief Editor, Elektronik Informationen
Publitek completely understands the topics and themes that resonate with our target audience, and as a result they have produced captivating content that has really elevated our brand to the right people. We know we can rely on them to inspire our customers with informative subject matter but most importantly, they know precisely which channels will obtain the best results.
Natacha Seitz, Senior Professional PR, Marketing Communications, u-blox
A full-service PR agency is only as good as the relationships it maintains with the press. Publitek excels in this respect, amplifying Silicon Labs’ news, editorial content and thought leadership to the foremost technical editors and journalists in Europe. When I need that important interview or article placement, I can count on Publitek to come through. As the agency of record for Silicon Labs for more than a decade, Publitek has held to a high standard of professional excellence and integrity. I have worked closely with the Publitek team for more than six of those years and count them as among the best in the high-tech PR industry.
Dale Weisman, Global PR Manager, Silicon Labs
Diodes and Publitek have worked in partnership together now for a number of years. We consider Publitek as a highly valuable member of the Diodes team, providing us with impeccable media relations support. The worldwide Publitek team are second to none in the service and support they provide.
Rishi Vig, European Marketing Communications Manager, Diodes Incorporated
Publitek is one of the most progressive technical PR agencies I’ve worked with; its team of account directors and managers are constantly improving the many ways they engage with their clients’ target markets, from traditional methods such as good communication skills and excellent relationships with journalists, to harnessing the power and potential of social channels and new media.

In the 20 years I’ve been a technical journalist, I believe publishers in the engineering sector have been the most willing and eager to adopt new technologies, I feel that Publitek has not only been supportive in aiding publishers and journalists through times of significant change, but has successfully carried its clients along with them on the journey.

Philip Ling, Editor-in-Chief, Enginuity Europe
Publitek quickly understood our business model, providing valuable strategic input on how we could get the best results from our marketing through optimised content. In addition, we very much enjoy working with the team who are always professional and reliable.
Tim Bonnet, Director, Alpha Micro Components
What defines Publitek is its ability to build brands. Today, that requires a strong understanding of how new communications technology, channels and creativity coalesce. We are impressed with Publitek’s integrated approach to Exar’s business. We commend working with the agency’s collaborative and passionate technologists to jointly deliver against our marketing objectives.
Rhoeda T. Farolan, Sr Manager, Corporate Marketing, EXAR Corporation