Electronics PR Agency http://www.publitek.com B2B technology pr agency for the electronics industry Tue, 22 Jul 2014 09:52:20 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 European media moveshttp://www.publitek.com/news/european-media-moves/ http://www.publitek.com/news/european-media-moves/#comments Tue, 22 Jul 2014 08:57:22 +0000 http://www.publitek.com/?p=5497 July has been a busy month with a couple of people in Europe leaving technical journalism or switching publications.  To make it a little easier when updating your contacts, we’ve put together a summary: Mike Hibberd leaves Telecoms Mike Hibberd, previously the Editorial Director at Informa, has moved on after just under 14 years with the Read the full article...]]> http://www.publitek.com/news/european-media-moves/feed/ 0 Elektronik and Markt & Technik (Germany) advertising research and awardshttp://www.publitek.com/news/elektronik-markt-technik-germany-advertising-research-awards/ http://www.publitek.com/news/elektronik-markt-technik-germany-advertising-research-awards/#comments Mon, 21 Jul 2014 12:11:07 +0000 http://www.publitek.com/?p=5498 WEKA’s Elektronik magazine is to conduct a copy test of advertisements appearing in the August 19th issue (number 18).  The research is designed to provide advertisers with qualitative and quantitative data relating to awareness and impact of advertisements. Markt & Technik, the weekly newspaper from the same publisher, is inviting readers to vote for their favourite advertisements Read the full article...]]> http://www.publitek.com/news/elektronik-markt-technik-germany-advertising-research-awards/feed/ 0 Sylvia Rathgeber joins EL-info editorial team (Germany)http://www.publitek.com/news/sylvia-rathgeber-joins-el-info-editorial-team-germany/ http://www.publitek.com/news/sylvia-rathgeber-joins-el-info-editorial-team-germany/#comments Thu, 17 Jul 2014 10:45:54 +0000 http://www.publitek.com/?p=5491 Dr. Sylvia Rathgeber has joined the editorial board of AT-­Fachverlag’s EL-info I Elektronik Informationen and EL-info.de. She joins chief editor Dr. Matthias Laasch and editor Hubert Darchinger in the recently opened EL‐info editorial office at Planegg, south of Munich. Sylvia is a physicist with a diploma degree from Munich LMU. Subsequently, she worked as a PhD student carrying out research Read the full article...]]> http://www.publitek.com/news/sylvia-rathgeber-joins-el-info-editorial-team-germany/feed/ 1 Social media drives the blurring of B2B & B2C into P2Phttp://www.publitek.com/news/social-media-drives-blurring-b2b-b2c-p2p/ http://www.publitek.com/news/social-media-drives-blurring-b2b-b2c-p2p/#comments Thu, 17 Jul 2014 09:45:50 +0000 http://www.publitek.com/?p=5467 As a regular user of social media, mainly Facebook, LinkedIn and Twitter, I, like many others, have observed the increasing number of sponsored adverts and company pages working their way into my daily newsfeed. Sellers of financial services through to power supply vendors wish to engage me as a customer. Naively, I had hoped to Read the full article...]]> http://www.publitek.com/news/social-media-drives-blurring-b2b-b2c-p2p/feed/ 1 Rich Nass leaves UBM for Open Systems Mediahttp://www.publitek.com/news/rich-nass-leaves-ubm-open-systems-media/ http://www.publitek.com/news/rich-nass-leaves-ubm-open-systems-media/#comments Wed, 16 Jul 2014 18:08:41 +0000 http://www.publitek.com/?p=5483 Rich Nass, UBM’s brand director for Design News, will join Open Systems Media next Monday, July 21st. We don’t have any more details yet, but Rich told Publitek, “I’m really excited to be back in the embedded space. After spending a few years running the embedded franchise at UBM Tech, I think I have a great Read the full article...]]> http://www.publitek.com/news/rich-nass-leaves-ubm-open-systems-media/feed/ 0 EDN tablet edition launchedhttp://www.publitek.com/news/edn-tablet-edition/ http://www.publitek.com/news/edn-tablet-edition/#comments Sun, 13 Jul 2014 20:48:48 +0000 http://www.publitek.com/?p=5419 It feels like digital magazines have been around forever, we have all got used to clicking on a little arrow somewhere on our screens to tun a page, or awkwardly manoeuvring the mouse to try and recreate a ‘realistic’ page turn.  It seems the electronics industry trade press in Europe has been resisting a move Read the full article...]]> http://www.publitek.com/news/edn-tablet-edition/feed/ 0 Embedded World 2015: Call for papershttp://www.publitek.com/news/embedded-world-2015-call-papers/ http://www.publitek.com/news/embedded-world-2015-call-papers/#comments Tue, 08 Jul 2014 20:22:22 +0000 http://www.publitek.com/?p=5461 Before Electronica has even arrived Embedded World 2015 is already gearing up.  The call for papers is upon us.  The subject of the day continues to be IoT, and how embedded systems can help contribute to a secure, energy efficient and reliable network. There will be two summits, one of which will look at the application Read the full article...]]> http://www.publitek.com/news/embedded-world-2015-call-papers/feed/ 0 Kickstarting B2B electronics content marketinghttp://www.publitek.com/news/kickstarting-b2b-electronics-content-marketing/ http://www.publitek.com/news/kickstarting-b2b-electronics-content-marketing/#comments Fri, 04 Jul 2014 11:37:21 +0000 http://www.publitek.com/?p=5426 Electronics firms would do well to consider Kickstarter as both a means of fundraising and of developing B2B electronics content marketing. Kickstarter is an internet-based investment platform by which projects may appeal for small amounts of funding from many, typically thousands, of people. This crowdfunding option prohibits any exchange of equity, instead rewards are offered to Read the full article...]]> http://www.publitek.com/news/kickstarting-b2b-electronics-content-marketing/feed/ 0 NMI Awards – Open for Entryhttp://www.publitek.com/news/nmi-awards-open-entry/ http://www.publitek.com/news/nmi-awards-open-entry/#comments Fri, 04 Jul 2014 09:20:22 +0000 http://www.publitek.com/?p=5367 The NMI The NMI could be seen as just a trade association that represent the UK electronic systems, microelectronics and semiconductor companies.  In reality it is so much more, offering support for skills development, education and training, and encouraging innovations through collaboration between companies. The Awards The NMI Electronic System Awards are an opportunity for all everyone, Read the full article...]]> http://www.publitek.com/news/nmi-awards-open-entry/feed/ 0 German moves in B2B electronics mediahttp://www.publitek.com/news/electronics-press-media-moves/ http://www.publitek.com/news/electronics-press-media-moves/#comments Thu, 26 Jun 2014 12:18:07 +0000 http://www.publitek.com/?p=5381 The B2B electronics media have seen a few changes recently, with appointments in editorial and sales positions in a number of magazines.  We have put together a little summary for you below: Marisa Robles Consée now full-time at Productronic Marisa has been writing for Productronic as a fixed free trade journalist since 2012, and in May 2014 Read the full article...]]> http://www.publitek.com/news/electronics-press-media-moves/feed/ 0