Electronics PR Agency http://www.publitek.com B2B technology pr agency for the electronics industry Thu, 17 Apr 2014 15:08:28 +0000 en-US hourly 1 http://wordpress.org/?v=3.9 Will wearables affect PRhttp://www.publitek.com/news/will-wearables-affect-pr/ http://www.publitek.com/news/will-wearables-affect-pr/#comments Mon, 14 Apr 2014 13:25:52 +0000 http://www.publitek.com/?p=5195 It’s really early days to even be contemplating how wearables will affect PR. The market for such devices is tiny – Strategy Analytics states that 2 million smartwatches were sold (worldwide) last year, with the majority coming from Samsung. A similar picture can be seen in the UK with Kantar ComTech stating that 426,000 shipped Read the full article...]]> http://www.publitek.com/news/will-wearables-affect-pr/feed/ 0 Is Google a threat to electronic component distributors?http://www.publitek.com/news/google-threat-electronics-industry/ http://www.publitek.com/news/google-threat-electronics-industry/#comments Mon, 31 Mar 2014 11:04:37 +0000 http://www.publitek.com/?p=5166 Google is synonymous with search, and due to its overwhelming dominance, nearly everything a search engine optimising professional does is to ensure we comply with best practice, and avoid the penalties. One such best practice is the use of structured markup – using tags to define the context of content – which helps Google (and Read the full article...]]> http://www.publitek.com/news/google-threat-electronics-industry/feed/ 1 Japan Tech Media Guidebook 2014 launched by Miacishttp://www.publitek.com/news/japan-tech-media-guidebook-2014-launched/ http://www.publitek.com/news/japan-tech-media-guidebook-2014-launched/#comments Sun, 30 Mar 2014 08:09:44 +0000 http://www.publitek.com/?p=5157 If you’ve ever wanted a quick reference guide packed with useful information about technical media in Japan, this is it. Produced by Publitek’s Japanese partner agency, Miacis, the handbook covers everything the PR professional needs to know about tech media in Japan: -  Japan tech media overview - Media tips: differences between Japan and US/Europe - Read the full article...]]> http://www.publitek.com/news/japan-tech-media-guidebook-2014-launched/feed/ 0 Rebranding the press release – it’s still a press releasehttp://www.publitek.com/news/rebranding-press-release-still-press-release/ http://www.publitek.com/news/rebranding-press-release-still-press-release/#comments Mon, 24 Mar 2014 14:51:15 +0000 http://www.publitek.com/?p=5142 I’ve recently come back from paternity leave (Have you? Yes, a little boy, since you ask…) and, having finally had a chance to catch up on emails – if not sleep – and the various stories I missed, I’ve discovered I’m flabbergasted that people are still harking on about press releases and the death of Read the full article...]]> http://www.publitek.com/news/rebranding-press-release-still-press-release/feed/ 2 Career opportunity: PR account directorhttp://www.publitek.com/news/career-opportunity-pr-account-director/ http://www.publitek.com/news/career-opportunity-pr-account-director/#comments Fri, 21 Mar 2014 15:52:53 +0000 http://www.publitek.com/?p=5138 After two consecutive years of record growth, Publitek is once again recruiting. We’re looking for experienced account directors who really understand technology. Ideally, candidates will be qualified to degree level in an engineering or scientific discipline and have worked in marketing communications, journalism or media relations for at least 5 years. However, we’ll also consider Read the full article...]]> http://www.publitek.com/news/career-opportunity-pr-account-director/feed/ 0 New German web site from Electronic Specifierhttp://www.publitek.com/news/new-german-web-site-electronic-specifier/ http://www.publitek.com/news/new-german-web-site-electronic-specifier/#comments Thu, 13 Mar 2014 10:30:21 +0000 http://www.publitek.com/?p=5126 UK based pan-European B2B publisher, Electronic Specifier, has launched a new German language web site, Electronic Specifier Deutschland. It claims the site “allows easy navigation to an array of electronic specific content including new products, data sheets and white papers.” Where possible, editorial submissions to Electronic Specifier should now be made in both English and Read the full article...]]> http://www.publitek.com/news/new-german-web-site-electronic-specifier/feed/ 0 Death of Helveticahttp://www.publitek.com/news/death-helvetica/ http://www.publitek.com/news/death-helvetica/#comments Wed, 05 Mar 2014 09:27:04 +0000 http://www.publitek.com/?p=5119 A very quick post this morning… We do a lot of graphic design for our clients and typography is a key component of this. There’s something endlessly intriguing about the small changes between each font and general rules on when to use serif (like Times new Roman) and sans serif (like Gill Sans). There’s also Read the full article...]]> http://www.publitek.com/news/death-helvetica/feed/ 0 Nikkei appoints Kimura as staff writer for semiconductor industryhttp://www.publitek.com/news/nikkei-appoints-kimura-staff-writer-semiconductor-industry/ http://www.publitek.com/news/nikkei-appoints-kimura-staff-writer-semiconductor-industry/#comments Mon, 03 Mar 2014 09:55:31 +0000 http://www.publitek.com/?p=5112 Mr. Masahide Kimura has been appointed as staff writer at the Semiconductor industry, Industrial Planning News Department, Editorial Bureau, at Japan’s largest newspaper, Nikkei, commencing March 1, 2014. Since January this year, he has been  chief editor at Nikkei BP Semiconductor Research and before that staff editor at Nikkei Electronics Magazine. His email address is: masahide.kimura@nex.nikkei.co.jp Mr. Read the full article...]]> http://www.publitek.com/news/nikkei-appoints-kimura-staff-writer-semiconductor-industry/feed/ 0 Are electronics B2B publishers ready for the mobile revolution?http://www.publitek.com/news/electronics-press-ready-digital-revolution/ http://www.publitek.com/news/electronics-press-ready-digital-revolution/#comments Fri, 28 Feb 2014 13:15:01 +0000 http://www.publitek.com/?p=5080 News is becoming more real-time, more social and more mobile. At the centre of these historic changes are personal devices – the smartphone and the tablet – that give more control to consumers. The BBC has recently released the results of the world’s first global study into the usage of mobile devices by affluent consumers, Read the full article...]]> http://www.publitek.com/news/electronics-press-ready-digital-revolution/feed/ 3 Building media lists for international campaignshttp://www.publitek.com/news/building-media-lists-international-campaigns/ http://www.publitek.com/news/building-media-lists-international-campaigns/#comments Wed, 26 Feb 2014 15:05:19 +0000 http://www.publitek.com/?p=5075 I still use a lot of paper. I have boxes and boxes of clips and web pages that I think may be useful in the future. This can include anything from an analyst statistic on the number of devices connected to the internet per second (100 by the way) to a comment in a supermarket Read the full article...]]> http://www.publitek.com/news/building-media-lists-international-campaigns/feed/ 1