Electronics PR Agency http://www.publitek.com B2B technology pr agency for the electronics industry Wed, 18 Feb 2015 11:56:09 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Some thoughts on blogging as part of a B2B electronics content marketing strategyhttp://www.publitek.com/news/thoughts-blogging-part-b2b-electronics-content-marketing-strategy-part-1/ http://www.publitek.com/news/thoughts-blogging-part-b2b-electronics-content-marketing-strategy-part-1/#comments Wed, 18 Feb 2015 10:29:21 +0000 http://www.publitek.com/?p=6156 Like any aspect of marketing communications, good blogging starts with an understanding of the intended audience. The content of most B2B electronics blog posts will be focused on the electronics design engineer and somewhere along the way, we’ll be trying to convince the design engineering community that we understand their needs, wants and challenges. And Read the full article...]]> http://www.publitek.com/news/thoughts-blogging-part-b2b-electronics-content-marketing-strategy-part-1/feed/ 0 Arrow buys Hearst’s technical media assets – who’ll buy UBM’s?http://www.publitek.com/news/arrow-buys-hearsts-technical-media-assets-wholl-buy-ubms/ http://www.publitek.com/news/arrow-buys-hearsts-technical-media-assets-wholl-buy-ubms/#comments Wed, 18 Feb 2015 10:08:18 +0000 http://www.publitek.com/?p=6155 It was announced yesterday that Arrow Electronics has purchased Hearst publishing’s United Technical Publications, which includes 16 engineering web sites, e-newsletters, inventory access tools and databases. The deal gives Arrow a powerful electronics B2B content marketing platform to reach a claimed 1 million engineering professionals worldwide. Trade magazine Electronic Products is part of the deal. The move begs the Read the full article...]]> http://www.publitek.com/news/arrow-buys-hearsts-technical-media-assets-wholl-buy-ubms/feed/ 2 Exclusive: Paul Whytock leaves Electronic Design, joins Electropageshttp://www.publitek.com/news/exclusive-paul-whytock-leaves-electronic-design-joins-electropages/ http://www.publitek.com/news/exclusive-paul-whytock-leaves-electronic-design-joins-electropages/#comments Mon, 19 Jan 2015 14:51:55 +0000 http://www.publitek.com/?p=6137 Paul Whytock has left his role as European editor-in-chief for Penton Media where he worked on Electronic Design and Microwaves & RF and has been appointed European editor of Electropages, the UK-based online resource for electronics engineers. You can now reach Paul at paul.whytock@electropages.com. Mark Durham, Penton’s European advertising manager until December last year, is also joining Read the full article...]]> http://www.publitek.com/news/exclusive-paul-whytock-leaves-electronic-design-joins-electropages/feed/ 0 Alfred Vollmer joins editorial staff at Huethig Verlag (Germany)http://www.publitek.com/news/alfred-vollmer-joins-editorial-staff-huethig-verlag-germany/ http://www.publitek.com/news/alfred-vollmer-joins-editorial-staff-huethig-verlag-germany/#comments Tue, 13 Jan 2015 15:55:09 +0000 http://www.publitek.com/?p=6123 After more than 22 years of freelance work, technology writer Alfred Vollmer has joined the editorial team at publisher Huethig Verlag. Since 2007 Alfred has been editor of Automobil-Elektronik. He was also a contributing editor on Elektronik Industrie for 19 years. Alfred will now write exclusively for Huethig Verlag’s all-electronics.de (online), Automobil-Elektronik (print), emobility tec (print), Elektronik Industrie (print) Read the full article...]]> http://www.publitek.com/news/alfred-vollmer-joins-editorial-staff-huethig-verlag-germany/feed/ 0 Why 2014 saw the unstoppable rise of content marketing in B2B electronicshttp://www.publitek.com/news/why-2014-saw-the-unstoppable-rise-of-content-marketing-in-b2b-electronics/ http://www.publitek.com/news/why-2014-saw-the-unstoppable-rise-of-content-marketing-in-b2b-electronics/#comments Tue, 13 Jan 2015 12:53:01 +0000 http://www.publitek.com/?p=6100 Without doubt, 2014 was the year in which our industry really began to understand the value of effective content marketing. Two independent studies have demonstrated that despite the growing popularity of graphic and video content, well-written technical articles are still the dominant requirement of electronics design engineers trying to figure out what products to use and Read the full article...]]> http://www.publitek.com/news/why-2014-saw-the-unstoppable-rise-of-content-marketing-in-b2b-electronics/feed/ 0 Paul Miller joins Publitek to drive technical content marketing growth in North Americahttp://www.publitek.com/news/paul-miller-joins-publitek-drive-technical-content-marketing-growth-north-america/ http://www.publitek.com/news/paul-miller-joins-publitek-drive-technical-content-marketing-growth-north-america/#comments Mon, 12 Jan 2015 17:01:48 +0000 http://www.publitek.com/?p=6080   Paul Miller, ex-CEO of UBM Tech, has joined Publitek as Business Development Partner, Americas. Paul has over 20 years’ experience in B2B publishing, particularly with outlets aimed at the electronic engineering community, including EE Times and EDN. He led UBM’s ‘Mind of the Engineer’ annual research report and brings a wealth of experience and understanding of Read the full article...]]> http://www.publitek.com/news/paul-miller-joins-publitek-drive-technical-content-marketing-growth-north-america/feed/ 1 Laura Hopperton leaves New Electronics (UK)http://www.publitek.com/news/laura-hopperton-leaves-new-electronics-uk/ http://www.publitek.com/news/laura-hopperton-leaves-new-electronics-uk/#comments Fri, 09 Jan 2015 15:45:07 +0000 http://www.publitek.com/?p=6091 Time for another electronics PR database update. After 2 years with the UK electronics publication as their web editor, Laura Hopperton has moved on.  Laura started at Findlay Media in 2010 as an editorial assistant after graduating with a degree in English and creative writing.  Despite a successful career in the electronics trade press, Laura has Read the full article...]]> http://www.publitek.com/news/laura-hopperton-leaves-new-electronics-uk/feed/ 0 Neil Tyler joins New Electronics (UK)http://www.publitek.com/news/neil-tyler-joins-new-electronics-uk/ http://www.publitek.com/news/neil-tyler-joins-new-electronics-uk/#comments Mon, 22 Dec 2014 16:05:18 +0000 http://www.publitek.com/?p=6055 Neil Tyler is the latest to join the team at New Electronics in the UK.  Neil first became an electronics journalist 7 years ago, when he joined Components in Electronics as the editor in chief. He has been working in his new role at New Electronics since the beginning of December.  Neil will be responsible for most Read the full article...]]> http://www.publitek.com/news/neil-tyler-joins-new-electronics-uk/feed/ 0 We’re hiring technical content marketing and PR account directorshttp://www.publitek.com/news/hiring-technical-content-marketing-pr-account-directors/ http://www.publitek.com/news/hiring-technical-content-marketing-pr-account-directors/#comments Tue, 25 Nov 2014 18:27:58 +0000 http://www.publitek.com/?p=6042 After a 3rd consecutive record year in 2014, we’re hiring again. If you have expertise in content marketing and PR in the electronics sector or a closely related technical discipline, or perhaps editorial experience in these sectors, please take a look at our careers page to learn more. Then simply email your CV and a covering letter to Tina O’Mahoney tina.omahoney@publitek.com Read the full article...]]> http://www.publitek.com/news/hiring-technical-content-marketing-pr-account-directors/feed/ 0 Multicore Developers Conference (US) call for papershttp://www.publitek.com/news/multicore-developers-conference-us-call-papers/ http://www.publitek.com/news/multicore-developers-conference-us-call-papers/#comments Tue, 25 Nov 2014 12:52:47 +0000 http://www.publitek.com/?p=6014 Organisers of The Mulitcore Developers Conference, due to be held on the 6th and 7th May 2015 in Santa Clara, has sent out a call for papers.  The 10th annual conference will focus on how to use mulitcore technology to take advantage of the benefits in any application.  The conference includes technical sessions, panel discussions, and an exhibition. For a list of Read the full article...]]> http://www.publitek.com/news/multicore-developers-conference-us-call-papers/feed/ 0