LinkedIn is consistently evidenced as being the most beneficial professional network for those in the fields of technology ad technology PR. Twitter and LinkedIn have quickly established themselves as the core networking tools for businesses that want to create a social presence online. LinkedIn is also recognised as the essential network for business- to-business interactions.
If you are a LinkedIn member it is likely that towards the end of last week you will have received an email announcing that the integration between LinkedIn and Twitter is changing. The partnership between the two sites was ignited in 2009 when it became possible for users to directly link their two accounts, so as a Tweet was sent out it would update the users status in LinkedIn at the same time. The latest revision means that this partnership no longer exists in the same format; a tweet will not be automatically shared on LinkedIn. The good news is that you can still share LinkedIn updates with Twitter by checking the appropriate box on the post in LinkedIn.
The headlines from the technology-related posts reveal that it is the team at Twitter that decided to “break up” with LinkedIn. This is certainly the impression created in the blog post written by Ryan Roslansky (Head of Content for LinkedIn) last Friday. Twitter is working hard to establish itself as a destination in its own right, the arrival of the Discovery tab and the customisation of the trending topics means that there is more incentive to spend time on the Twitter site.