B2B technical PR
We have long-established, professional relationships with the leading B2B journalists, analysts and other influencers in electronics and deep-tech sectors throughout Europe and North America. And with the support of our local partners, we offer the same focused, specialist expertise throughout Asia. Today, we represent over 50 electronics and deep-tech clients, so we’re in contact with the influencers you need to reach every day and they call us frequently too, knowing they can rely on a fast, knowledgable response to their requests for information.
Just like the content we produce for our clients’ web sites, our earned media content – everything from press releases to thought leadership articles – is optimised for search, encourages engagement and includes calls-to-action. We also boost the value of this work through integrating it effectively with social media channels and campaigns.
What’s more, underpinning every PR campaign is an advanced, proprietary media database: a powerful tool that lists every influential technology editor, journalist and analyst, details their specialist beats and provides instant keyword searches for over 6,000 editorial features and events. It means that you never miss delivering your message to the right audience through the right channel at the right time.
We also understand that leading-edge technology can be in the spotlight at board level, with investors and with consumers. As a result, we’ve developed extensive experience in aligning a trade PR programme with investor relations and corporate communications to build powerful, seamless consistency for our clients’ brands.
In summary, our B2B technical PR work is part of a fully integrated, search engine optimised, technical content marketing service that breaks down traditional channel silos to deliver exceptional results and value-for-money.
Contact us today to find out more.