Publitek’s technical PR team – over half of which are engineers and scientists – is adept at creating, curating and repurposing press releases, articles, white papers and multimedia content to extract the best value from each. Couple this with long-established, professional relationships with leading B2B editors and journalists in the electronics and technology media and you have a powerful combination for delivering your messages with maximum impact through carefully selected media outlets.
A planned and sustained media relations campaign does not mean bashing press releases out over newswires. In fact, a recent survey of European B2B electronics media editors confirmed that less than 10% of published content comes from newswire releases. Direct relationships are important and because Publitek represents some 40 companies in the electronics sector, we’re in contact with the journalists you need to reach every day. (By the way, newswires offer no SEO benefit either!)
To help our clients build direct relationship with key media, we hold regular press conferences and meetings throughout Europe, the US and Asia.
Underpinning every campaign is an advanced, proprietary media database. It’s a tool that lists every influential technology editor and journalist, details their specialist beats, and provides instant keyword searches for over 6,000 editorial features. Used effectively, it ensures that we deliver your messages to the right people at the right time, every time.
Equally important, we provide detailed results analysis of every campaign we undertake, demonstrating the proven value we deliver through effective execution.