A global B2B technical marketing agency
Integrated digital content marketing and PR
that captivates electronics and deep-tech engineers
We know where engineers look, and what they look for
The first thing engineers do to find technical content and product data is an online search. In fact, some of our B2B electronics and engineering clients tell us that over 50% of their orders are won as a direct result of Google search.
Our expertise lies in creating search-optimised, engaging content that appeals to engineering audiences. We then ensure it’s easily found, wherever they look. This builds awareness, stimulates interest and drives web site traffic to create qualified sales opportunities. At every stage, we measure, analyse and report on the effectiveness of our work so you can quantify your return on investment.
News
Elektronik Praxis expands editorial team
Elektronik Praxis has a new editor, Michael Eckstein, who will be in charge of embedded hardware, MCU, CPU, IoT, RF, and antennas. Michael started his career as an electronics engineer but joins Praxis after having spent over 15 years as a freelance tech journalist, prior to which he was part [...]
Philip Ling joins Publitek’s technical content marketing team
Philip's career spans engineering and technical journalism We're delighted to welcome Philip Ling to our technical content marketing team. He joins us in the role of content manager, reporting to our content director, Robert Huntley. We've worked closely with Phil for many years, collaborating with him in his work [...]
How to create a winning electronics industry award entry
Recent awards successes for Publitek’s clients help to explain why electronics companies looking to raise market visibility seek our support. Here we share some tips on how to develop a winning electronics industry award entry. Complementing the technical content marketing activities undertaken by the team at Publitek is the creation of [...]
Electronic Specifier becomes stakeholder in Hardware Pioneers, a European IoT start-up community
Electronic Specifier, a UK-based publisher of information resources to the global electronics industry, has acquired a 50% stakeholding in Hardware Pioneers, a growing community of thousands of startup founders, executives, engineers and developers operating in the IoT sector. The HardwarePioneers community started in the UK but has big plans [...]
Elektronik Praxis expands editorial team
Elektronik Praxis has a new editor, Michael Eckstein, who will be in charge of embedded hardware, MCU, CPU, IoT, RF, and antennas. Michael started his career as an electronics engineer but joins Praxis after having spent over 15 years as a freelance tech journalist, prior to which he was part [...]
Philip Ling joins Publitek’s technical content marketing team
Philip's career spans engineering and technical journalism We're delighted to welcome Philip Ling to our technical content marketing team. He joins us in the role of content manager, reporting to our content director, Robert Huntley. We've worked closely with Phil for many years, collaborating with him in his work [...]
Electronic Specifier becomes stakeholder in Hardware Pioneers, a European IoT start-up community
Electronic Specifier, a UK-based publisher of information resources to the global electronics industry, has acquired a 50% stakeholding in Hardware Pioneers, a growing community of thousands of startup founders, executives, engineers and developers operating in the IoT sector. The HardwarePioneers community started in the UK but has big plans [...]
German electronics B2B magazine ‘Embedded Design’ becomes ‘IoT Design’
Embedded Design, the German B2B magazine and web site specialising in boards, software and all things for developers of embedded electronics and systems, is relaunching with a new name – IoT Design. Recognising that the Internet of Things is becoming increasingly important to a large proportion of new embedded products, [...]
Technical content marketing tip 3: transfer your newswire budget into content creation
I can't count the number of conversations our team has had with technical B2B marketers over the years about newswires. We're asked, "Do they really guarantee coverage on Bloomberg?" or "Aren't they great for building inbound links so that search engines can find our technical content?" I've long been skeptical of [...]
Technical content marketing tip 2: Use rev.com for cost-effective repurposing
From a B2B technical content marketing perspective, one of the most wasteful things the team at Publitek has seen in over the years is the disconnect between sales, engineering and corporate marketing teams. Of course, corporate marketing itself is split into ‘tribes’ – lead generators, PR evangelists, advertising and media [...]
Why B2B technical content marketing is coming of age in 2017
Every new technology, and every new marketing fad, is discussed long before it’s widely implemented. How many of us would have guessed that the history of autonomous cars goes back to the 1920s, or that technical content marketing can be traced back to the Hartford Steam Boiler company’s ‘Locomotive’ news sheet, first published in November [...]
Which semiconductor company is winning the B2B social media marketing battle?
The 2017 edition of "Who’s winning the social media battle in the semiconductor industry?" is our fourth annual analysis of the social media practices and activities within the semiconductor industry. There have been big changes in the industry over the last 12 months, some of the most notable ones relate to [...]
A great team of people who do fantastic job!
I am really impressed.
The Publitek team has a deep technical knowledge and understanding of the semiconductor industry and end markets that is second to none. Their firm grasp of Intersil’s business and strong, long established relationships with the press makes for a powerful combination. We thoroughly enjoy working with the agency staff and appreciate their professional yet highly personable approach.
Sound, in-depth technical articles, well-organised events and a serious understanding of our business – topped off with highest quality of service. This is what editors may expect from working with Publitek. Thank you Publitek, your valuable services are very much appreciated!
Publitek completely understands the topics and themes that resonate with our target audience, and as a result they have produced captivating content that has really elevated our brand to the right people. We know we can rely on them to inspire our customers with informative subject matter but most importantly, they know precisely which channels will obtain the best results.
A full-service PR agency is only as good as the relationships it maintains with the press. Publitek excels in this respect, amplifying Silicon Labs’ news, editorial content and thought leadership to the foremost technical editors and journalists in Europe. When I need that important interview or article placement, I can count on Publitek to come through. As the agency of record for Silicon Labs for more than a decade, Publitek has held to a high standard of professional excellence and integrity. I have worked closely with the Publitek team for more than six of those years and count them as among the best in the high-tech PR industry.
Diodes and Publitek have worked in partnership together now for a number of years. We consider Publitek as a highly valuable member of the Diodes team, providing us with impeccable media relations support. The worldwide Publitek team are second to none in the service and support they provide.
Publitek is one of the most progressive technical PR agencies I’ve worked with; its team of account directors and managers are constantly improving the many ways they engage with their clients’ target markets, from traditional methods such as good communication skills and excellent relationships with journalists, to harnessing the power and potential of social channels and new media.In the 20 years I’ve been a technical journalist, I believe publishers in the engineering sector have been the most willing and eager to adopt new technologies, I feel that Publitek has not only been supportive in aiding publishers and journalists through times of significant change, but has successfully carried its clients along with them on the journey.
Publitek quickly understood our business model, providing valuable strategic input on how we could get the best results from our marketing through optimised content. In addition, we very much enjoy working with the team who are always professional and reliable.
What defines Publitek is its ability to build brands. Today, that requires a strong understanding of how new communications technology, channels and creativity coalesce. We are impressed with Publitek’s integrated approach to Exar’s business. We commend working with the agency’s collaborative and passionate technologists to jointly deliver against our marketing objectives.
