A global B2B technical marketing agency
Integrated marketing communications and PR
to captivate engineers and technologists
We know how engineers and technologists look for answers to their challenges
Technology buyers seek expert content from sources that they trust. Publitek has the expertise to help you crystallize your company’s value for these engineers and executives, and then craft the technical content and product data they need to do their jobs. Publitek makes sure that your story is clear and consistent, wherever it appears: in the media, Google search results, at events, and in social media channels.
Our expertise lies in helping you craft a winning B2B marketing communications strategy and then creating search-optimized, engaging content that appeals to technology audiences. We then ensure it’s easily found and easy to engage with, wherever they find it. This builds awareness, stimulates interest and drives website traffic to create qualified sales opportunities. At every stage, we measure, analyze and report on the effectiveness of our work so you can quantify your return on investment.
News and Blog
WIN A TRIP TO CES 2019 – Flights, Accommodation & Show Entry
Publitek's Electronic Product News is offering a unique opportunity to visit Las Vegas for next year’s Consumer Electronic Show - CES. To enter the prize draw, simply sign up for the Electronic Product News [...]
Publitek launches advertising-free, “one-click” website and newsletter for sourcing the latest electronic components
Publitek has developed a new digital resource for electronics design engineers that takes a different approach to traditional trade media. Electronic Product News is a website and e-newsletter focused exclusively on the latest developments in electronic components [...]
Publitek opens US office headed by Kerry McClenahan
Kerry McClenahan to spearhead Publitek's growth in North America. Publitek has acquired McBru, a similar B2B tech agency based in Portland, Oregon. With immediate effect, McBru becomes Publitek North America and its founder, Kerry [...]
Technical content marketing tip 4: three ways to evaluate 3rd party sites for your content
In B2B technical content marketing, particularly in electronics and engineering, there's a host of 3rd party trade media sites that welcome authoritative contributed technical articles, white papers and blog posts. Most of them are astute enough [...]
A great team of people who do fantastic job!
I am really impressed.
The Publitek team has a deep technical knowledge and understanding of the semiconductor industry and end markets that is second to none. Their firm grasp of Intersil’s business and strong, long established relationships with the press makes for a powerful combination. We thoroughly enjoy working with the agency staff and appreciate their professional yet highly personable approach.
Sound, in-depth technical articles, well-organised events and a serious understanding of our business – topped off with highest quality of service. This is what editors may expect from working with Publitek. Thank you Publitek, your valuable services are very much appreciated!
Publitek completely understands the topics and themes that resonate with our target audience, and as a result they have produced captivating content that has really elevated our brand to the right people. We know we can rely on them to inspire our customers with informative subject matter but most importantly, they know precisely which channels will obtain the best results.
A full-service PR agency is only as good as the relationships it maintains with the press. Publitek excels in this respect, amplifying Silicon Labs’ news, editorial content and thought leadership to the foremost technical editors and journalists in Europe. When I need that important interview or article placement, I can count on Publitek to come through. As the agency of record for Silicon Labs for more than a decade, Publitek has held to a high standard of professional excellence and integrity. I have worked closely with the Publitek team for more than six of those years and count them as among the best in the high-tech PR industry.
Diodes and Publitek have worked in partnership together now for a number of years. We consider Publitek as a highly valuable member of the Diodes team, providing us with impeccable media relations support. The worldwide Publitek team are second to none in the service and support they provide.
Publitek is one of the most progressive technical PR agencies I’ve worked with; its team of account directors and managers are constantly improving the many ways they engage with their clients’ target markets, from traditional methods such as good communication skills and excellent relationships with journalists, to harnessing the power and potential of social channels and new media.In the 20 years I’ve been a technical journalist, I believe publishers in the engineering sector have been the most willing and eager to adopt new technologies, I feel that Publitek has not only been supportive in aiding publishers and journalists through times of significant change, but has successfully carried its clients along with them on the journey.
Publitek quickly understood our business model, providing valuable strategic input on how we could get the best results from our marketing through optimised content. In addition, we very much enjoy working with the team who are always professional and reliable.
What defines Publitek is its ability to build brands. Today, that requires a strong understanding of how new communications technology, channels and creativity coalesce. We are impressed with Publitek’s integrated approach to Exar’s business. We commend working with the agency’s collaborative and passionate technologists to jointly deliver against our marketing objectives.
