Every now and then, I take a look at the media landscape for clients that want to communicate with electronics design engineers, particularly hardware engineers that specify or buy components and sub-assemblies. Anyone working in B2B technical marketing will know that this landscape is evolving. Companies are publishing more of their own material in website Read more...
Publitek is now sponsoring the Bessemer Society, “a forum and mutual society formed of ‘serial’ CEOs, founders and entrepreneurs who are committed to creating successful new companies based on technological innovation in the fields of science and technology.” Publitek will help communicate the Society’s ethos, ambitions and achievements to like-minded individuals throughout the UK and beyond. Read more...
Publitek is now sponsoring the Bessemer Society, “a forum and mutual society formed of ‘serial’ CEOs, founders and entrepreneurs who are committed to creating successful new companies based on technological innovation in the fields of science and technology.” Publitek will help communicate the Society’s ethos, ambitions and achievements to like-minded individuals throughout the UK and beyond. Read more...
With an analysis of 2,913 trade media campaigns placed with 180 media outlets across Asia, Europe and North America, Publitek’s latest independent research report demonstrates exactly what works and what doesn’t when it comes to digital advertising in B2B electronics media. When you’re trying to reach engineering audiences, the results could enable you to drive Read more...
With an analysis of 2,913 trade media campaigns placed with 180 media outlets across Asia, Europe and North America, Publitek’s latest independent research report demonstrates exactly what works and what doesn’t when it comes to digital advertising in B2B electronics media. When you’re trying to reach engineering audiences, the results could enable you to drive Read more...
Radio-Electronics.com, the UK-based website, is now being incorporated into a new site called Electronics Notes. The new site has established itself as a popular electronics industry publication for providing information on electronic components, technologies and techniques for electronics engineers, makers and students. This change has been brought about by the semi-retirement of editor and owner Read more...
Radio-Electronics.com, the UK-based website, is now being incorporated into a new site called Electronics Notes. The new site has established itself as a popular electronics industry publication for providing information on electronic components, technologies and techniques for electronics engineers, makers and students. This change has been brought about by the semi-retirement of editor and owner Read more...
Electronica, the world’s biggest electronics trade show, starts today in Munich. With 3683 exhibitors set to attend spread across the halls, plus nearly 300 journalists already registered and (what feels like) countless extra visitors what should your press strategy be? To answer this we’ve analysed coverage and Google search data for a handful of the Read more...
Electronica, the world’s biggest electronics trade show, starts today in Munich. With 3683 exhibitors set to attend spread across the halls, plus nearly 300 journalists already registered and (what feels like) countless extra visitors what should your press strategy be? To answer this we’ve analysed coverage and Google search data for a handful of the Read more...
I'm traveling today by train from my Wiltshire home near Bradford-on-Avon, England, to the thriving Bavarian City of Munich in the south of Germany. I'm on my way to the world's largest electronics trade show for engineers, Electronica, and I can't help but reflect that the event may not be taking place but for the efforts Read more...