About Christopher Butcher

Christopher Butcher is an Account Director at Publitek with over 10 years' experience in Public Relations and Market Research.

Market research for technical businesses

Five insights for a successful marcoms campaign When preparing for a new campaign, it is valuable to consider not only what you are trying to achieve but also who you are seeking to influence. There is a characteristic, that many industrial, electronics, and deep tech businesses share, which is a desire to ‘get going’ and Read more...

By |2021-04-28T18:09:51+01:00March 18th, 2021|

5 ways personas can optimise your Tech B2B campaign

In technology marketing, speaking to your customers and prospects as individuals is crucial if you want to cut through the noise. The reason for this is simple...Engineers are humans too with all the quirks and idiosyncrasies of other target groups! Take time to understand the motivations and pain-points of your existing and potential customers Read more...

By |2020-04-22T08:30:32+01:00April 22nd, 2020|