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David Smith.
David was raised a technologist and now practices the dark marketing arts. He grapples the toughest topics and squeezes irresistible diamonds of strategy and messaging from them. He attracts and inspires creative and technical teams to execute powerful marketing programs.
How to create effective video content for the B2B customer journey
Video is an effective way to engage buyers in tech B2B markets. B2B marketing and sales cycles typically depend on a lot…
How Design Thinking Can Improve Your B2B Communication Strategy
Design Thinking is not a new concept, yet it’s not widely applied to B2B communications. But if you really need to connect…
Three Reasons Why Sustainability is Now Fundamental to Tech B2B Marketing
Marketing deep tech is hard enough, with its incessant innovation, bulwark of buzzwords, and morphing markets. Why should we make room for…
Six lessons for running a Virtual Event in 2021
In February of 2020, the team at Grid Forward started to execute its well-defined yearly plan anchored by a number of in-person…
Publitek-led rebranding helps to energize a growing clean energy organization
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