Design Thinking is not a new concept, yet it’s not widely applied to B2B communications. But if you really need to connect with highly technical audiences, you should get to know this flexible approach to innovation. Why Design Thinking? Because engineers and other technical professionals recognize empty marketing in a heartbeat, and they hate Read more...
Marketing deep tech is hard enough, with its incessant innovation, bulwark of buzzwords, and morphing markets.Why should we make room for sustainability?The Union of Concerned Scientists puts the case well: the climate crisis “is upon us, and it’s causing a wide range of impacts that will affect virtually every human on Earth in increasingly severe Read more...
In February of 2020, the team at Grid Forward started to execute its well-defined yearly plan anchored by a number of in-person events. A month later, we threw that plan in the waste bin and started over. Like so many other organizations, Grid Forward went through the painful and uncertain process of figuring out how Read more...
Two years ago, as part of our commitment to a clean energy future, Publitek began supporting Smart Grid Northwest with digital and event marketing services. As Smart Grid Northwest has evolved to meet its growing potential and new market challenges, Publitek has guided the organization through a successful rebrand, and more recently a change of Read more...
They say "crisis" also means "opportunity." That can be hard to appreciate when the crisis is overwhelming, and people’s lives and livelihoods are threatened. So first, we at Publitek hope that you and your loved ones are staying safe and taking all appropriate measures to avoid the coronavirus. Meanwhile, many of us in tech B2B Read more...