Kathryn Lummis

About Kathryn Lummis

Kathryn is an Account Director at Publitek, enabling deep tech B2B clients to achieve their business objectives through strategic marketing execution. She has worked in marketing for over 15 years, firstly in-house with B2B industrial and engineering brands and, with a passion for enabling business growth through content marketing and storytelling, she joined Publitek in 2023.

Quality content in the digital era and its B2B significance

In today’s digital era, creating exceptional content is fundamental for successful marketing as there’s a constant demand for high-quality information. For B2B deep tech brands, exceptional content can foster trust and build brand affinity which is vital for future growth. The digital landscape offers an abundance of information and well-written, authoritative, and technically accurate Read more...

By |2023-09-15T09:52:54+01:00September 15th, 2023|

Unbreakable bonds: how to create brand affinity as a deep tech business

B2B marketing has traditionally focused on promoting the features and technical advantages of products and innovations. The concept of branding has often been dismissed as too superficial and only relevant in the B2C sector. However, this viewpoint overlooks a crucial fact: ultimately, people do business with people, and whilst most B2B technology businesses do Read more...

By |2023-08-16T14:30:45+01:00August 16th, 2023|