About Kerry McClenahan

Kerry McClenahan is President of Publitek North America. Kerry’s tech B2B marketing experience spans strategic brand initiatives, demand generation and thought leadership programs. She has counseled start-ups to multi-billion dollar enterprises and is passionate about delivering results that drive business objectives.

Why your c-suite ought to be actively promoting your brand on social media

Most successful B2B marketers understand the importance of social media as a means of promoting their brands, engaging with customers, prospects and partners and inspiring their employees. And frankly, while some traditional trade media have suffered during the pandemic, social media usage has increased by an average of seven minutes per day among adults Read more...

By |2020-09-08T13:51:18+01:00September 8th, 2020|

So what, who cares? The reason why tech B2B positioning and messaging is so important

Build the foundation for successful marketing Positioning and messaging is one of the most important, and seemingly least appreciated, forms of marketing. It is the foundation on which all successful communication is built. With powerful positioning and compelling key messages, everything from PR and social media to advertising and lead generation perform better. Without it, Read more...

By |2020-05-14T15:01:25+01:00May 6th, 2020|