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Kerry McClenahan.
Kerry McClenahan is President of Publitek North America. Kerry’s tech B2B marketing experience spans strategic brand initiatives, demand generation and thought leadership programs. She has counseled start-ups to multi-billion dollar enterprises and is passionate about delivering results that drive business objectives.
Leading the Charge: Women in Tech Journalism Shaping the Electronics Media
As communications professionals, we regularly collaborate with editors, reporters, and freelance writers. It is commonly observed that most of the engineers and…
Navigating the Tech B2B Buyer’s Journey With Data
The tech B2B buyer’s journey has grown increasingly complex and nonlinear, demanding a more strategic approach to engage potential customers. Most modern buying…
Building successful data-driven tech B2B marketing strategies
Have you noticed how often the term “data-driven” is used in tech B2B companies? If not the exact words, certainly the sentiment?…
Why your c-suite ought to be actively promoting your brand on social media
Most successful B2B marketers understand the importance of social media as a means of promoting their brands, engaging with customers, prospects and…
