About Mark Herten

Mark heads up Publitek's German operations. In this position, he helps global tech companies to access the German market or German global players and Hidden Champions to go global with their marketing. He has a plethora of experience in technical PR and B2B marketing with an international scope and particular focus in the industrial engineering, electronics and automotive sectors. Over the years, Mark has worked with leading technology brands delivering original, creative and effective integrated PR campaigns. Please get in touch if you want to grow awareness and/or business in Germany.

5 things to consider when introducing marketing automation

When B2B companies introduce marketing automation, what are the 5 key areas to consider? Demographics are shifting B2B buyer behavior. With increasingly self-guided research and buying processes, the pressure on deep-tech companies to ramp up and personalize their content marketing is growing significantly. Marketing teams relying purely on manual processes are struggling to keep Read more...

By |2023-07-21T11:13:05+01:00July 21st, 2023|

What’s the future for technical B2B trade fairs?

Photo by Stephany Momon on Unsplash What’s the future for technical B2B trade fairs? For almost two years the Covid pandemic has been raging across the globe, with all the negative consequences that come with it, of which we are all too aware. One of the business sectors affected the most is the event industry. Had Read more...

By |2022-02-04T16:19:13+00:00February 4th, 2022|

Werden Industriemessen 2021 zu „Virtual-Realtiy-Shows“?

2020 hat das Messeland Deutschland hart getroffen. Im Gespräch zu Industriemessen im Rahmen meines Podcasts bestätigte mir die Messeexpertin Sylvia Kanitz vom Verband der deutschen Messewirtschaft (AUMA), dass sie in all den Jahrzehnten ihrer Tätigkeit eine derartige Disruption noch nicht erlebt habe. Insgesamt wurden laut Auma mehr als 70 % aller für das Jahr 2020 Read more...

By |2021-01-22T13:14:04+00:00January 22nd, 2021|

Sollten Deep-Tech-Unternehmen aufhören, Social-Media-Performance in „Engagement“ zu messen?

Seit 2013 erstellt Publitek alle zwei Jahre einen Report, in dem die Social-Media-Aktivitäten der 40 weltweit führenden Halbleiterunternehmen analysiert und evaluiert werden. Jetzt haben wir zum ersten Mal nach demselben Muster einen Report für Unternehmen aus dem Bereich „industrielle Automatisierung“ veröffentlicht, um auch diesen Unternehmen Zugang zu derartigen Performance-Daten zu ermöglichen. Die ersten Zahlen, Read more...

By |2020-12-03T15:09:11+00:00December 3rd, 2020|

How Google’s evolution has changed B2B SEO

All marketers want their website to be found easily on the web and to rank well in Google search results. Website traffic helps fill the funnel and user engagement demonstrates the love of customers for our brand or products. Most marketers know about the importance of search rankings and about the basic mechanisms of Read more...

By |2020-06-30T14:01:00+01:00June 30th, 2020|