In the past, CSR has had its own corner in a typical engineering or technical business. Largely it has consisted of standalone activities and charitable endeavours as a bolt-on to daily operations and generally separate from the core of the business, its ethos or goals. Arguably, the pandemic has sped up the corporate shift Read more...
Following on from what is likely to have been the most influential COP conference of our lifetime, we have seen some startling pledges. From a commitment to end deforestation to the setting of goals for the UK finance industry to reach net-zero - truly ambitious plans have been put in place to keep global warming Read more...
In a data-driven world, it is natural and necessary for PR to keep pace with the demand for measurable outputs. The elusive aim of measuring the results generated through media relations activity has become even more of a focus in the current technical marketing agency environment, dominated as it is by lead and demand gen Read more...
2020 was a significant year for Engineers Without Borders UK (EWB UK) as it marked the 10-year countdown to meet UN Global Sustainable Development Goals. These targets are crucial because they focus not just on climate change, but on the need to deliver a sustainable quality of life for everyone on the planet. This approach Read more...