About Zach Hynoski

Zach Hynoski is the Vice President of Community Marketing at Publitek, responsible for providing strategic guidance to a number of deep tech b2b clients, particularly those in the semiconductor, autonomous vehicle and IoT spaces. He has deep expertise and understanding of community marketing and social media strategies and always has a finger on the pulse of the latest communities, platforms and next generation marketing trends.

Digital communications: next gen engineers versus career pros

In the ever-evolving digital landscape, connecting with engineers across different generations demands a dynamic approach. With the current generation and the next generation embracing technology and knowledge sharing in distinct ways, understanding their preferences and tailoring content to suit their needs is crucial for effective engagement. Engaging the current generation through digital communications The Read more...

By |2023-09-06T09:18:19+01:00September 6th, 2023|

The role of Communities within Marketing Communications

In today's hyperconnected world, marketing approaches need to evolve to become more people-centric and relationship-driven. Gone are the days when end users were satisfied with being mere subscribers or entries in a customer database. Nowadays, they expect a personalized and engaging experience. According to a recent Salesforce report, a staggering 84% of customers say that Read more...

By |2023-07-03T14:30:37+01:00May 30th, 2023|

Best practice for Twitter – a B2B perspective

Twitter is well known for its savvy consumer brand strategies and accounts, but what role does it play in tech B2B marketing? For starters, conversations on Twitter around the future of technology were up 166% between 2016 and 2019 - so if you’re not already there, you’re missing out. Twitter helps marketers spread brand Read more...

By |2020-06-03T14:03:44+01:00June 2nd, 2020|