PR, social media and content are each powerful awareness tools. Together, they are irresistible.
On their own, PR, social media and content can each be effective at building brand awareness and visibility, resulting in increased purchase consideration and preference. When deployed in an integrated manner, the combined impact is greater than the sum of the parts. Each discipline complements and amplifies the other, delivering stronger performance and better ROI.
From corporate thought leadership and executive visibility programs to deeply technical product PR, Publitek has the in-house talent, expertise and media and influencer relationships to deliver exceptional results.
It’s rare to find one agency that excels at reaching the specialist technical, vertical and business media as well as the emerging ecosystem of influencers. Layer in our ability to provide crisis comms support and we’ve truly got you covered.
Content & Creative
Our team of engineers, journalists and creatives delivers everything from deeply technical articles and whitepapers to animated infographics and videos, and more. We know engineers really value information that helps them do their jobs. Our deep understanding of what they want and need means we know how to create content that resonates, no matter which format or channel.
While our content and creative team delivers assets that fuel brand awareness and brand preference, via contributed articles, guest editorials, blogs and more, they are also the glue that unites Publitek’s integrated offering, as every service area requires them.
Led by a team of digital natives, Publitek’s social media practice spans community management, executive persona programs and live event support. Treating influencers and prospects with equal care, we build bonds and communities on behalf of our clients with the people who matter today, and in the years to come.
Social media continues to evolve and we make it our business to be on top of every change, whether the emergence of new platforms and channels or changes to algorithms.