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ai mental health

The intersection of AI and mental health in the workplace

AI is inescapable, and examining its intersection with mental health can feel divisive. Early adopters experience clear gains: improved efficiency and more…

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An exciting new twist in the Publitek story

The Publitek brand has always been synonymous with strategic communications for engineering companies in deeply technical fields, primarily electronics and industrial automation.…

tekniche Sept Blog

AI in Marketing: From Data Automation to Strategic Differentiation

The marketing landscape must be fluid and easily adaptable to change with the rapid technology advancements of new platforms, digitalisation and emerging…

women in tech journalism

Leading the Charge: Women in Tech Journalism Shaping the Electronics Media

As communications professionals, we regularly collaborate with editors, reporters, and freelance writers. It is commonly observed that most of the engineers and…

publitek connect 2025 HERO

Publitek Connect: Giving Deep Tech a Voice

In the deep tech space, communicating complexity clearly – and credibly – is more challenging than ever. As technologies advance, buyer journeys…

social media for engineers

How Engineers Use Social Media in 2025: Adapting to a Changing Digital Landscape

Social media never stands still. Platforms evolve, new contenders emerge, and audience behavior shifts. Two years ago, we explored the rapidly changing…

stem women in engineering

IWD 2025: Debating female participation and leadership in the engineering industry

It’s not lost on me that, although only separated by a few days, World Engineering Day (4th March) and International Women’s Day…

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Why PR Is Critical for Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is rapidly emerging as the new frontier for how brands appear in AI-driven search results, resulting in great…

b2b storytelling

Beyond Clicks: Crafting a Brand Narrative for Long-Term B2B Marketing Success

When marketing budgets are lucky to make it to the end of the year intact, it can be tempting to focus that…

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