The Challenge
Ascend Elements has emerged as a leader in EV battery recycling, securing over $1 billion in funding and loan guarantees since 2021. When they first approached Publitek, however, they possessed only a new name and boundless potential. They required a comprehensive branding package and a swift, strategic PR campaign to establish a dominant position in a rapidly expanding and competitive market.
The Solution
Publitek developed Ascend Elements’ branding, messaging, and digital assets (website, videos, presentations, guidelines) for its Series B funding. At the same time, we established Ascend Elements’ public narrative within the EV battery recycling market through proactive media positioning. A two-pronged PR strategy included proactive monthly pitching aligned with industry trends, securing leadership bylines, and daily news monitoring for “newsjacking” opportunities. This resulted in significant media coverage due to timely commentary and consistent outreach, fostering journalist familiarity with Ascend Elements.
Data-driven Results
Ascend Elements benefited from a proactive newsjacking strategy that secured coverage in top publications like Forbes, TechCrunch, and Business Insider, establishing them as battery recycling experts. Over seven months, including their Series B round, we secured 19 media briefings and top-tier coverage for this climate tech leader.
