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tekniche Sept Blog

AI in Marketing: From Data Automation to Strategic Differentiation

The marketing landscape must be fluid and easily adaptable to change with the rapid technology advancements of new platforms, digitalisation and emerging…

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Beyond Clicks: Crafting a Brand Narrative for Long-Term B2B Marketing Success

When marketing budgets are lucky to make it to the end of the year intact, it can be tempting to focus that…

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Publitek’s PR Impact report for the electronics sector goes live

A data-driven view of the top performing companies from a cross-section of the electronics industry The electronics industry thrives on innovation. But…

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Navigating the Tech B2B Buyer’s Journey With Data

The tech B2B buyer’s journey has grown increasingly complex and nonlinear, demanding a more strategic approach to engage potential customers. Most modern buying…

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Reinforcing a Data-Driven Approach to B2B Marketing with Our New Website

Welcome to our redesigned website! We’ve made it easier than ever to explore our data-driven approach to B2B marketing. Visitors can enjoy…

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AI-Assisted B2B Marketing, Driven by Our Passion for Deep Tech

At Publitek, we frequently discuss the evolving use of AI with our clients. As a technology-led marketing agency, our approach combines AI-assisted…

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Eight ways to make the most of face-to-face meetings with journalists

In an age where virtual meetings have become the go-to, face-to-face interactions have taken a back seat. While digital technology allows us…

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Notable technologies of 2023 and what could stand out in 2024

As we reach the end of another calendar year, it’s customary to look back at the standout things from the past year…

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How to deploy successful account-based marketing strategies

As a B2B deep tech business, imagine being able to target only the best-fit and highest-value prospects without wasting time and resources…

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