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Publitek Connect: Giving Deep Tech a Voice

In the deep tech space, communicating complexity clearly – and credibly – is more challenging than ever. As technologies advance, buyer journeys…

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Why PR Is Critical for Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is rapidly emerging as the new frontier for how brands appear in AI-driven search results, resulting in great…

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Navigating the Semiconductor Landscape in 2025

For those connected to the semiconductor industry, calling the past five years “interesting” would be an understatement. While COVID-19 exposed glaring supply…

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Navigating the Tech B2B Buyer’s Journey With Data

The tech B2B buyer’s journey has grown increasingly complex and nonlinear, demanding a more strategic approach to engage potential customers. Most modern buying…

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Examining Tech’s Role in a Greener Future

In the coming year, technologies designed to mitigate environmental damage and reduce carbon emissions will see significant expansion. AI-driven systems, when harnessed…

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Exploring the Use of Technology in Sport

Even before the term “photo finish” was coined, sports was one of the most effective ways for demonstrating the value of technology.…

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How IIoT is transforming career opportunities in manufacturing

The Industrial Internet of Things (IIoT) is changing the face of modern manufacturing. The combination of networked machines, sensors, connectivity and big…

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Notable technologies of 2023 and what could stand out in 2024

As we reach the end of another calendar year, it’s customary to look back at the standout things from the past year…

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EVs gain the momentum needed for the drive to mass adoption

For a range of technical, commercial and practical reasons, the electric vehicle (EV) market is now gaining some serious momentum. After a…

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