Werden Industriemessen 2021 zu „Virtual-Realtiy-Shows“?

2020 hat das Messeland Deutschland hart getroffen. Im Gespräch zu Industriemessen im Rahmen meines Podcasts bestätigte mir die Messeexpertin Sylvia Kanitz vom Verband der deutschen Messewirtschaft (AUMA), dass sie in all den Jahrzehnten ihrer Tätigkeit eine derartige Disruption noch nicht erlebt habe. Insgesamt wurden laut Auma mehr als 70 % aller für das Jahr 2020 [...]

By |2021-01-22T13:14:04+00:00Januar 22nd, 2021|

Sollten Deep-Tech-Unternehmen aufhören, Social-Media-Performance in „Engagement“ zu messen?

Seit 2013 erstellt Publitek alle zwei Jahre einen Report, in dem die Social-Media-Aktivitäten der 40 weltweit führenden Halbleiterunternehmen analysiert und evaluiert werden. Jetzt haben wir zum ersten Mal nach demselben Muster einen Report für Unternehmen aus dem Bereich „industrielle Automatisierung“ veröffentlicht, um auch diesen Unternehmen Zugang zu derartigen Performance-Daten zu ermöglichen. Die ersten Zahlen, [...]

By |2020-12-03T15:09:11+00:00Dezember 3rd, 2020|

Publitek sponsors the Bessemer Society to help technology entrepreneurs tell their stories

Publitek is now sponsoring the Bessemer Society, “a forum and mutual society formed of ‘serial’ CEOs, founders and entrepreneurs who are committed to creating successful new companies based on technological innovation in the fields of science and technology.” Publitek will help communicate the Society’s ethos, ambitions and achievements to like-minded individuals throughout the UK and beyond. [...]

By |2019-06-11T09:41:26+00:00Juni 11th, 2019|

Datateam appoints two new editors for flagship titles

Christian Lynn has been appointed editor of Electronics, replacing Michelle Winny, who had been at the helm of the UK-based trade magazine for over 10 years. Before joining Datateam Business Media, Christian gained editorial experience with a few London-based magazines, following his graduation from Queen Mary University of London with a first-class honours degree in [...]

By |2019-05-08T15:18:41+00:00Mai 8th, 2019|

Revealed: how to boost ROI by over 10X in digital, B2B electronics trade media advertising

With an analysis of 2,913 trade media campaigns placed with 180 media outlets across Asia, Europe and North America, Publitek’s latest independent research report demonstrates exactly what works and what doesn’t when it comes to digital advertising in B2B electronics media. When you’re trying to reach engineering audiences, the results could enable you to drive [...]

By |2021-04-28T13:10:57+00:00April 11th, 2019|

How to succeed in tech B2B marketing communications and PR

Drives, motors, chips, semiconductors, power supplies… the devices and applications that exist outside the shiny sphere of consumer technology are of limited interest to most people. Deep tech is not sexy, it is rarely visible, and unless it’s your bread and butter, of limited interest. That’s why the scope of a specialist technical B2B communications [...]

By |2019-02-25T14:22:51+00:00Februar 25th, 2019|

Radio-Electronics.com moves into new website, Electronics Notes

Radio-Electronics.com, the UK-based website, is now being incorporated into a new site called Electronics Notes. The new site has established itself as a popular electronics industry publication for providing information on electronic components, technologies and techniques for electronics engineers, makers and students. This change has been brought about by the semi-retirement of editor and owner [...]

By |2019-01-25T12:49:51+00:00Januar 25th, 2019|

How collaborative robots will usher in the era of Industry 5.0

There’s a contradiction at the heart of manufacturing. On the one hand we are told that increasing automation will lead to higher production rates and improved efficiencies. And yet, at the same time, there’s supposed to be a trend towards mass personalisation, with consumers expecting greater variety of products without a corresponding increase in cost. [...]

By |2018-11-23T15:21:10+00:00November 23rd, 2018|

Five lessons learned about B2B tech media coverage from trade shows

Electronica, the world’s biggest electronics trade show, starts today in Munich. With 3683 exhibitors set to attend spread across the halls, plus nearly 300 journalists already registered and (what feels like) countless extra visitors what should your press strategy be? To answer this we’ve analysed coverage and Google search data for a handful of the [...]

By |2018-11-14T09:37:29+00:00November 13th, 2018|