About Benoitsimoneau

Benoit Simoneau is a business communicator with more than 15 years of experience in marketing and PR. As Pinnacle's in-house advertising specialist he is passionate about brand building. His background covers a number of different industries including technology and electronics.

Advertising in August – is it really a waste?

Conventional wisdom, in advertising as much as in any other field, does not necessarily hold true. Whilst we often base a number of decisions on anecdotal evidence and historical trends, it can be good to take a step back and re-assess our ideas. For example: is advertising in August – in the northern hemisphere anyway – a ‘waste of money’?

By |2016-07-27T17:32:13+00:00Juli 27th, 2016|