Bob Jones

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About Bob Jones

Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996. He is a member of the IEEE and the IET and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.

Publitek sponsors the Bessemer Society to help technology entrepreneurs tell their stories

Publitek is now sponsoring the Bessemer Society, “a forum and mutual society formed of ‘serial’ CEOs, founders and entrepreneurs who are committed to creating successful new companies based on technological innovation in the fields of science and technology.” Publitek will help communicate the Society’s ethos, ambitions and achievements to like-minded individuals throughout the UK and beyond. [...]

By |2019-06-11T09:41:26+00:00Juni 11th, 2019|

Revealed: how to boost ROI by over 10X in digital, B2B electronics trade media advertising

With an analysis of 2,913 trade media campaigns placed with 180 media outlets across Asia, Europe and North America, Publitek’s latest independent research report demonstrates exactly what works and what doesn’t when it comes to digital advertising in B2B electronics media. When you’re trying to reach engineering audiences, the results could enable you to drive [...]

By |2019-04-11T16:44:29+00:00April 11th, 2019|

Radio-Electronics.com moves into new website, Electronics Notes

Radio-Electronics.com, the UK-based website, is now being incorporated into a new site called Electronics Notes. The new site has established itself as a popular electronics industry publication for providing information on electronic components, technologies and techniques for electronics engineers, makers and students. This change has been brought about by the semi-retirement of editor and owner [...]

By |2019-01-25T12:49:51+00:00Januar 25th, 2019|

Five lessons learned about B2B tech media coverage from trade shows

Electronica, the world’s biggest electronics trade show, starts today in Munich. With 3683 exhibitors set to attend spread across the halls, plus nearly 300 journalists already registered and (what feels like) countless extra visitors what should your press strategy be? To answer this we’ve analysed coverage and Google search data for a handful of the [...]

By |2018-11-14T09:37:29+00:00November 13th, 2018|

Why we should thank Georg for Electronica

I'm traveling today by train from my Wiltshire home near Bradford-on-Avon, England, to the thriving Bavarian City of Munich in the south of Germany. I'm on my way to the world's largest electronics trade show for engineers, Electronica, and I can't help but reflect that the event may not be taking place but for the efforts [...]

By |2018-11-12T10:57:06+00:00November 12th, 2018|

How to structure your tech blog for search engines

Google gets smarter every year and is constantly updating its algorithms. It’s constantly trying to improve search results in order to show users the most relevant, useful information. In recent years, this has meant moving towards topic-based results rather than focusing on keywords. For example, if someone searches for a specific question that’s related to [...]

By |2018-10-01T09:37:18+00:00Oktober 1st, 2018|

Publitek confirms Hitoshi Kasai as Japanese representative

Publitek has reached an agreement to be represented in Japan by Mr. Hitoshi Kasai. Mr. Kasai becomes President Japan for Publitek with responsibilities for serving the agency’s global clients in Japan and for management of media and analyst relations in the country. The deal deepens a successful 15-year relationship between Publitek and MIACIS Associates, Mr. [...]

By |2018-09-12T05:58:08+00:00September 12th, 2018|

Publitek acquires TAG to grow global presence in B2B tech marketing communications

Publitek has acquired UK headquartered Technical Associates Group (TAG) in a deal valued at up to £3.5 million. TAG offers a similar specialist range of technical, B2B, integrated marketing communications services to those of Publitek plus an in-house graphic design capability. Both companies address electronics, industrial, specialist IT and other tech sectors. To date, Publitek’s [...]

By |2018-07-13T06:40:06+00:00Juli 13th, 2018|

WIN A TRIP TO CES 2019 – Flights, Accommodation & Show Entry

  Publitek's Electronic Product News is offering a unique opportunity to visit Las Vegas for next year’s Consumer Electronic Show - CES. To enter the prize draw, simply sign up for the Electronic Product News e-newsletter. Go to www.electronicproductnews.com/signup and use the code CES2019 to get involved. The winner will be notified on June 1st, 2018. When [...]

By |2018-02-28T11:49:54+00:00Februar 28th, 2018|

Publitek launches advertising-free, „one-click“ website and newsletter for sourcing the latest electronic components

Publitek has developed a new digital resource for electronics design engineers that takes a different approach to traditional trade media. Electronic Product News is a website and e-newsletter focused exclusively on the latest developments in electronic components and sub-systems. The news is independently sourced and reviewed by our editors who also ensure that all the featured products [...]

By |2018-02-08T21:15:45+00:00Februar 8th, 2018|
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