Bob Jones

About Bob Jones

Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996 and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.

Five lessons learned about B2B tech media coverage from trade shows

Electronica, the world’s biggest electronics trade show, starts today in Munich. With 3683 exhibitors set to attend spread across the halls, plus nearly 300 journalists already registered and (what feels like) countless extra visitors what should your press strategy be? To answer this we’ve analysed coverage and Google search data for a handful of the [...]

By |2018-11-14T09:37:29+00:00November 13th, 2018|

Why we should thank Georg for Electronica

I'm traveling today by train from my Wiltshire home near Bradford-on-Avon, England, to the thriving Bavarian City of Munich in the south of Germany. I'm on my way to the world's largest electronics trade show for engineers, Electronica, and I can't help but reflect that the event may not be taking place but for the efforts [...]

By |2018-11-12T10:57:06+00:00November 12th, 2018|

How to structure your tech blog for search engines

Google gets smarter every year and is constantly updating its algorithms. It’s constantly trying to improve search results in order to show users the most relevant, useful information. In recent years, this has meant moving towards topic-based results rather than focusing on keywords. For example, if someone searches for a specific question that’s related to [...]

By |2018-10-01T09:37:18+00:00Oktober 1st, 2018|

Publitek confirms Hitoshi Kasai as Japanese representative

Publitek has reached an agreement to be represented in Japan by Mr. Hitoshi Kasai. Mr. Kasai becomes President Japan for Publitek with responsibilities for serving the agency’s global clients in Japan and for management of media and analyst relations in the country. The deal deepens a successful 15-year relationship between Publitek and MIACIS Associates, Mr. [...]

By |2018-09-12T05:58:08+00:00September 12th, 2018|

Publitek acquires TAG to grow global presence in B2B tech marketing communications

Publitek has acquired UK headquartered Technical Associates Group (TAG) in a deal valued at up to £3.5 million. TAG offers a similar specialist range of technical, B2B, integrated marketing communications services to those of Publitek plus an in-house graphic design capability. Both companies address electronics, industrial, specialist IT and other tech sectors. To date, Publitek’s [...]

By |2018-07-13T06:40:06+00:00Juli 13th, 2018|

WIN A TRIP TO CES 2019 – Flights, Accommodation & Show Entry

  Publitek's Electronic Product News is offering a unique opportunity to visit Las Vegas for next year’s Consumer Electronic Show - CES. To enter the prize draw, simply sign up for the Electronic Product News e-newsletter. Go to www.electronicproductnews.com/signup and use the code CES2019 to get involved. The winner will be notified on June 1st, 2018. When [...]

By |2018-02-28T11:49:54+00:00Februar 28th, 2018|

Publitek launches advertising-free, „one-click“ website and newsletter for sourcing the latest electronic components

Publitek has developed a new digital resource for electronics design engineers that takes a different approach to traditional trade media. Electronic Product News is a website and e-newsletter focused exclusively on the latest developments in electronic components and sub-systems. The news is independently sourced and reviewed by our editors who also ensure that all the featured products [...]

By |2018-02-08T21:15:45+00:00Februar 8th, 2018|

Publitek opens US office headed by Kerry McClenahan

Kerry McClenahan to spearhead Publitek's growth in North America. Publitek has acquired McBru, a similar B2B tech agency based in Portland, Oregon. With immediate effect, McBru becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion this year following the establishment [...]

By |2018-02-05T13:16:24+00:00Februar 5th, 2018|

Technical content marketing tip 4: three ways to evaluate 3rd party sites for your content

In B2B technical content marketing, particularly in electronics and engineering, there's a host of 3rd party trade media sites that welcome authoritative contributed technical articles, white papers and blog posts. Most of them are astute enough to ask for unique content because they're aware of the tendency of search engines to downgrade duplicate content with respect [...]

By |2018-01-30T11:43:45+00:00Januar 30th, 2018|

Stuart Cording opens Publitek’s first German office

We’re excited to share the great news that, as of January 2018, Publitek has opened an office in Germany, located in Munich, a key location for the European electronics industry. With the addition of Stuart Cording to the team as Senior Director, reporting to our CEO, Simon Flatt, we are now able to provide local [...]

By |2018-01-24T17:29:58+00:00Januar 24th, 2018|
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