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About Mike Green

Mike Green is an ex high-tech journalist who joined the team at Publitek in June 2009. A key element of Mike’s role is the generation of in-depth technical articles, feature articles, commentary pieces, and press releases, as well as re-writing existing articles to make them more suitable for specific publications’ needs.

Donald Trump: Is there anything to learn for B2B Technology PR?

The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.

By |2016-11-01T11:04:47+00:00November 1st, 2016|

Top 5 Chinese Social Media Platforms for B2B

In Western economies, B2B companies have already recognised the value of social media as a marketing tool. However, though many of these companies are keen to benefit from commercial growth in the Far East, they have so far failed to apply the same principals as they do within their more familiar local markets.

By |2016-09-29T14:50:42+00:00September 29th, 2016|

B2B Companies – stop treating social media as vanity publishing and take it seriously!

Research has shown conclusively that companies who regularly blog and post on social media can get as much as three times greater volumes of traffic to their website. This is something that companies overlook at their peril. Anyone not willing to invest time and effort into the content creation and logistical support required for undertaking [...]

By |2016-08-03T09:47:17+00:00August 3rd, 2016|

Overhauling lead generation strategies in response to new buying cycle dynamics

When I started in the industry almost 20 years ago, buying cycles were generally pretty simple. The electronics component vendor I worked for (like any other B2B manufacturer or service provider) placed print editorial and advertising in trade magazines to inform prospective customers about the new products it offered. Interested readers would then send enquiry [...]

By |2016-07-11T15:23:29+00:00Juli 11th, 2016|