Toshiba – delivering speed and capacity


The challenge Toshiba is the only storage vendor that designs and develops both Hard Disk Drive (HDD) and NAND flash memory, the core components of Solid State Hybrid Drives (SSHD) technology. When Toshiba wanted to launch its latest SSHD incorporating leading edgeSingle-Level Cell (SLC) [...]

Toshiba – Big ideas


The challenge To create new concepts with an application focus to best illustrate Toshiba’s capability across the following markets: Automotive, Wireless, Smart Home, Lighting. In addition, to demonstrate that Toshiba can support engineers in their product design with a multi-component offering. What we did [...]

igus robotic arm used for the ultimate biscuit dunking test


The challenge igus – a global plastic bearing and chain system specialist, wanted to raise its profile as a technology manufacturer in the national media and business press in the UK. Publitek looked for opportunities to best showcase igus’ offering before approaching Wired UK. [...]

Eaton – a new partnership with Nissan


The challenge Publitek client Eaton was about to embark on a ground-breaking partnership with electric vehicle manufacturer Nissan to commercialise an energy storage and control system with the potential to revolutionise the domestic and commercial utilities market. Working to a tight schedule, Eaton wanted [...]

The greatest data protection company that you’d never heard of


The challenge Asigra’s award-winning cloud-based services were top rated, but their sales model was totally based on resale by managed service providers (MSPs) who bundled Asigra’s data backup and recovery technologies into larger suites of white-labeled offerings. While Asigra’s services formed the backbone for [...]

Building brand equity: start-up case study


The challenge Governments around the world have been focusing increasing attention on the risk of terrorist organisations smuggling nuclear material across borders. The primary policy is the deployment of radiation detection equipment at ports and borders, the protection of cities, critical infrastructure, HAZMAT response [...]