B2B Tech Marketing & PR Blog

Five lessons learned about B2B tech media coverage from trade shows

Electronica, the world’s biggest electronics trade show, starts today in Munich. With 3683 exhibitors set to attend spread across the halls, plus nearly 300 journalists already registered and (what feels like) countless extra visitors what should your press strategy be? To answer this we’ve analysed coverage and Google search data for a handful of the [...]

By |2018-11-14T09:37:29+00:00November 13th, 2018|

Why we should thank Georg for Electronica

I'm traveling today by train from my Wiltshire home near Bradford-on-Avon, England, to the thriving Bavarian City of Munich in the south of Germany. I'm on my way to the world's largest electronics trade show for engineers, Electronica, and I can't help but reflect that the event may not be taking place but for the efforts [...]

By |2018-11-12T10:57:06+00:00November 12th, 2018|

Democratising data: how low-cost sensors are delivering IIoT for all

There is little doubt that the Industrial Internet of Things (IIoT) has moved from the margins to the mainstream. At this month’s Maintec asset management show in Birmingham, there were numerous examples of how digitalisation is now being applied across a wide range of sectors, and in ever-more imaginative ways. Visitors heard how the use [...]

By |2018-11-09T12:19:00+00:00November 9th, 2018|

How to structure your tech blog for search engines

Google gets smarter every year and is constantly updating its algorithms. It’s constantly trying to improve search results in order to show users the most relevant, useful information. In recent years, this has meant moving towards topic-based results rather than focusing on keywords. For example, if someone searches for a specific question that’s related to [...]

By |2018-10-01T09:37:18+00:00Oktober 1st, 2018|

9 ways to use Twitter to grow your B2B tech blog’s following

As was demonstrated in our previous blog post about how semiconductor companies can increase their Instagram engagement, tech companies do tend to find it difficult to grow an engaged social following. This, in turn, impacts the extent to which social media can be used to drive traffic to their blogs. There seems to be a [...]

By |2018-08-20T13:11:04+00:00August 20th, 2018|

How to cut your B2B tech blog’s bounce rate

When studying our website analytics, many of us will keep track of the number of sessions or users that our websites have attracted, but we should also be keeping an eye on our bounce rate. What is the bounce rate? This is the percentage of visitors who have landed on your website and clicked straight [...]

By |2018-08-12T10:11:24+00:00August 12th, 2018|

Is an influencer really going to share your tech content?

In technology B2B marketing we are spending thousands of dollars daily on creating content for our customers. There are many rules and guidelines available to us all from trusted sources on how best to do this: Be clear about your goal before your start – is this about qualified leads or brand loyalty? Be creative, [...]

By |2018-07-04T17:02:47+00:00Juli 4th, 2018|

Centralising your tech B2B PR – can you afford not to?

We’ve all experienced the cyclical impact of the highs and lows of the economy on our business and ultimately during a low, the first thing to be affected tends to be the marketing and PR budget. Companies who have traditionally enjoyed bigger budgets and local PR agency representation in each territory they operate in are [...]

By |2018-07-04T16:54:50+00:00Juli 4th, 2018|
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