b2b media

Revealed: how to boost ROI by over 10X in digital, B2B electronics trade media advertising

With an analysis of 2,913 trade media campaigns placed with 180 media outlets across Asia, Europe and North America, Publitek’s latest independent research report demonstrates exactly what works and what doesn’t when it comes to digital advertising in B2B electronics media. When you’re trying to reach engineering audiences, the results could enable you to drive [...]

By |2019-04-11T16:44:29+00:00April 11th, 2019|

Elektronik Praxis expands editorial team

Elektronik Praxis has a new editor, Michael Eckstein, who will be in charge of embedded hardware, MCU, CPU, IoT, RF, and antennas. Michael started his career as an electronics engineer but joins Praxis after having spent over 15 years as a freelance tech journalist, prior to which he was part of the team at Markt [...]

By |2017-10-17T16:00:36+00:00Oktober 17th, 2017|

David Blaza and Jim Harrison depart as AspenCore re-shuffles

AspenCore, publisher of several leading B2B electronics media including EETimes and EDN, has embarked on a reorganisation that has seen the departure of North American managing director, David Blaza, and veteran Electronic Products Magazine editor, Jim Harrison. David Blaza spent nearly 20 years with EETimes and has held a number of short-term roles since [...]

By |2016-11-06T22:18:42+00:00November 6th, 2016|