Electronica

Five lessons learned about B2B tech media coverage from trade shows

Electronica, the world’s biggest electronics trade show, starts today in Munich. With 3683 exhibitors set to attend spread across the halls, plus nearly 300 journalists already registered and (what feels like) countless extra visitors what should your press strategy be? To answer this we’ve analysed coverage and Google search data for a handful of the [...]

By |2018-11-14T09:37:29+00:00November 13th, 2018|

Why we should thank Georg for Electronica

I'm traveling today by train from my Wiltshire home near Bradford-on-Avon, England, to the thriving Bavarian City of Munich in the south of Germany. I'm on my way to the world's largest electronics trade show for engineers, Electronica, and I can't help but reflect that the event may not be taking place but for the efforts [...]

By |2018-11-12T10:57:06+00:00November 12th, 2018|