Christian Lynn has been appointed editor of Electronics, replacing Michelle Winny, who had been at the helm of the UK-based trade magazine for over 10 years. Before joining Datateam Business Media, Christian gained editorial experience with a few London-based magazines, following his graduation from Queen Mary University of London with a first-class honours degree in [...]
The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.
Pinnacle Marketing, the leading supplier of integrated marketing communications services for technology companies. The way people source information for B2B purchasing is changing – alongside traditional routes, such as trade shows and print magazines, there are now a variety of online platforms and social media channels.
Conventional wisdom, in advertising as much as in any other field, does not necessarily hold true. Whilst we often base a number of decisions on anecdotal evidence and historical trends, it can be good to take a step back and re-assess our ideas. For example: is advertising in August – in the northern hemisphere anyway – a ‘waste of money’?
Despite evidence to the contrary - such as torrential rain, flooding and thunderstorms - summer is now upon us. For many this is the beginning of the summer music festival season: an opportunity to wear waterproof clothing in a muddy field, while waiting to hear your favourite bands and artists live.