PR

Datateam appoints two new editors for flagship titles

Christian Lynn has been appointed editor of Electronics, replacing Michelle Winny, who had been at the helm of the UK-based trade magazine for over 10 years. Before joining Datateam Business Media, Christian gained editorial experience with a few London-based magazines, following his graduation from Queen Mary University of London with a first-class honours degree in [...]

By |2019-05-08T15:18:41+00:00Mai 8th, 2019|

Donald Trump: Is there anything to learn for B2B Technology PR?

The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.

By |2016-11-01T11:04:47+00:00November 1st, 2016|

Advertising in August – is it really a waste?

Conventional wisdom, in advertising as much as in any other field, does not necessarily hold true. Whilst we often base a number of decisions on anecdotal evidence and historical trends, it can be good to take a step back and re-assess our ideas. For example: is advertising in August – in the northern hemisphere anyway – a ‘waste of money’?

By |2016-07-27T17:32:13+00:00Juli 27th, 2016|