Combining compelling content strategies with lead generation services to build consistency and higher customer conversion.
We offer a full suite of demand and lead generation services that help you find, convert and nurture customers…and ultimately drive revenue growth. Whether you’re looking to map your total addressable market, better understand your customers’ buying behaviors, increase conversion rates or simply support awareness and visibility campaigns, our flexible, tailored, data-driven approach can help you achieve your targets and make your budget work harder.
Demand Generation
Publitek builds an integrated approach for each client’s program because there’s no single solution that works for all. Fortunately, we have many tools in our kit: amplifying content through paid media, targeting prospects through ABM campaigns or optimizing content through digital channels. In today’s data-driven and KPI-focused world, we fully understand the complexity of modern marketing – our advantage is a deep knowledge of technical audiences, combined with the latest tools, platforms and tactics to reach them.
Lead Nurturing
Our clients’ customers are highly sophisticated buyers and understanding how to reach them at various stages of the sales cycle is critical. We help our clients define buyers’ journeys and tailor the content and campaign delivered through the optimum channels to reach them. Powered by data and analytics and combined with customer and industry understanding, Publitek’s lead nurturing programs are designed to deliver maximum ROI.
Content & Creative
How many bland campaigns have you seen for B2B technology businesses? We’re acutely aware of the modern customer that values personality and purpose as highly as price. Publitek marries technical expertise with creative campaign delivery to breathe life into our clients’ campaigns. Nowhere else will you find the levels of technical knowledge alongside in-house creative resources.
