Pubitek has long-established, professional relationships with the leading B2B journalists, bloggers, analysts and other influencers in deep-tech markets in Asia, Europe and North America. With over 120 technology clients, we’re in contact with the influencers you need to reach every day. They call us frequently, knowing they can rely on a fast, knowledgeable response to their requests for information.
Just like the content we produce for our clients’ web sites, our earned media content – everything from press releases to thought leadership articles – is optimized for search, encourages engagement and includes calls-to-action. We boost the value of this work through integrating it effectively with social media channels and campaigns.
Underpinning every media and influencer campaign is an advanced, proprietary database, called Tekbase. It’s a powerful tool that lists every influential technology editor, journalist and analyst, details their specialist beats and enables instant keyword searches for over 6,000 editorial features and events. It means that you never miss delivering your message to the right audience through the right channel at the right time.
What’s more, we’ve developed extensive experience in aligning trade PR campaigns with investor relations and corporate communications programs to build our clients’ brands consistently at every level, from the boardroom to the engineer’s workbench.
In summary, our B2B tech media relations work is part of a fully integrated, search engine optimized, content marketing service that breaks down traditional channel silos to deliver exceptional results and value-for-money.