To drive leads in the short-term, outbound activities including advertising, email marketing and marketing automation, webinars and events are most effective.
Media and influencer relations, including social media activities, also produce leads but not always with the controlled immediacy of other outbound techniques. Over the longer term, inbound content marketing techniques often result in a lower cost-per-lead.
Publitek’s team will help you craft the most effective strategies for lead generation based on decades of specialist experience in B2B tech marketing. We’ll support you through all aspects of campaign implementation, including creative content development. Then we’ll help you measure and optimize the results.