Marketing views

Which semiconductor company is winning the B2B social media marketing battle?

January 24th, 2017|0 Comments

The 2017 edition of "Who’s winning the social media battle in the semiconductor industry?" is our fourth annual analysis of the social media practices and activities within the semiconductor industry. There have been big changes [...]

Measuring Online Ad Response in Real Time

August 8th, 2016|0 Comments

The challenge of correctly finding out the effectiveness of your marketing campaigns in our multi-screen generation has become the biggest challenge for marketers. Do you target the commuter in the morning or evening, or maybe [...]

B2B electronics media guest commentary: Busting trust

June 8th, 2016|0 Comments

Author: Alix Paultre, editorial director, Power Systems Design: One of the things to love about publishing is its open access to the industry. In fact, a crank call as a child that went well with [...]

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SEO is not dead in B2B technical content marketing, just different and better

May 4th, 2016|0 Comments

Search engines are the leading sources of information for engineers. Help them find your pages or wave your sales funnel goodbye! Online commentators will sometimes write anything to get a 'like' or a 'share'. Provocation is [...]

Marketing to engineers 101: how to create great technical content that will find the recognition it deserves

March 31st, 2016|1 Comment

An old story keeps on making an appearance - a survey by Microsoft stating that technology and social media has ruined our attention span and that the average Canadian (for it only surveyed Canadians) now [...]

  • influencers in B2B Technology

Identifying key industry influencers for B2B technical content marketing

March 28th, 2016|0 Comments

In this article we aim to give you an understanding of how to identify key influencers for B2B technical content marketing, and once they have been identified, what to do with them. First and foremost, [...]

Will the sale of EE Times and EDN mark the beginning of the end for B2B electronics trade media?

March 18th, 2016|2 Comments

2016 marks my 32nd year running a B2B technical content marketing and PR agency so when I visited New York last December and caught up with a couple of veterans from the publishing side it was interesting to hear their [...]

  • Embedded World PR

What makes a truly show stopping presence at Embedded World?

March 1st, 2016|0 Comments

Every year, the leading lights of the international embedded systems industry descend upon Nuremberg Messe for the annual Embedded World Exhibition & Conference. Halls 1 – 5 are awash with around 900 exhibitors and 1,600 [...]

New research report: How leading semiconductor companies are using online newsrooms

February 10th, 2016|0 Comments

We have just released our latest industry report reviewing online newsrooms for the B2B electronics industry. For this report, we analysed 39 of the top international semiconductor companies to determine what functionality and content their [...]

  • Silicon Labs' mobile responsive web site

How the world of B2B electronics digital marketing has responded to Google’s Mobilegeddon – not well!

December 31st, 2015|0 Comments

A recent analysis of the industry’s leading players’ websites finds that more than a quarter are losing visitors to a key sales channel by not implementing mobile responsive sites. Early in 2015, Google unleashed Mobilegeddon, an upgrade [...]

Media news

  • Charlotte Morgan

MMG Publishing appoints new Director of Sales

March 7th, 2017|0 Comments

Charlotte Morgan has been appointed director of sales at MMG Publishing.  As part of her role Charlotte will be responsible for the sales team across the entire MMG portfolio. This includes Electronics Sourcing UK & [...]

Medical and Aerospace & Defence microsites added to Electronic Specifier’s portfolio

February 13th, 2017|0 Comments

          Medical and aerospace/defence engineers will be interested to learn that Electronic Specifier has just added two new microsites to its online website covering innovations in these growing industries. January 2017 [...]

  • Don Clarke WSJ

Don Clark resigns from Wall Street Journal after 23 years service

November 28th, 2016|0 Comments

Don Clark, who has served as editor and reporter in the San Francisco bureau of the Wall Street Journal since 1993, has resigned from the publication. Don, who has reported on technology since 1980 and [...]

  • AspenCore logo

More job losses at AspenCore as advertisers bail

November 25th, 2016|0 Comments

AspenCore, publisher of EETimes, EDN and other outlets serving the electronics design market, is closing its Boise, Idaho, office and consolidating the work to Denver, Colorado as part of a wider restructuring of the business. [...]

Avnet buys Hackster to access start-ups

November 20th, 2016|0 Comments

Following the recent acquisition of AspenCore by Arrow, rival distributor Avnet has bought Hackster, the San Francisco-based online community 'dedicated to learning hardware, from beginner to pro'. Hackster has a claimed membership of 200,000 and features [...]

David Blaza and Jim Harrison depart as AspenCore re-shuffles

November 6th, 2016|0 Comments

AspenCore, publisher of several leading B2B electronics media including EETimes and EDN, has embarked on a reorganisation that has seen the departure of North American managing director, David Blaza, and veteran Electronic Products Magazine editor, [...]

AspenCore launches PowerElectronicsNews.com

September 29th, 2016|0 Comments

Paul O'Shea, editor of PowerElectronicsNews.com There's another new website to add to your press lists, this one is the brainchild of the guys at AspenCore. With Paul O'Shea at the helm the company has [...]

John Henry Day Jr obituary

August 9th, 2016|0 Comments

Publitek is sad to learn that John Henry Day Jr passed away at his home on Sunday, July 31, 2016 at the age of 71. John ran the popular website John Day’s Automotive Electronics. John [...]

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Kasey Panetta leaves ECN

June 13th, 2016|0 Comments

Kasey Panetta has announced that she will be leaving ECN and from the update to LinkedIn she is set to join Gartner as a Brand Content Manager. Kasey has been writing for the US based [...]

Exclusive: Arrow buys EE Times, EDN, TechOnline and lots more from UBM

June 2nd, 2016|0 Comments

As we predicted back in March, component distributor Arrow Electronics has agreed to buy a number of publishing assets in North America and Asia from UBM plc. The official announcement is due tomorrow, June 3rd, and it [...]