News and views 2016-11-24T09:57:27+00:00

Marketing views

Technical content marketing tip 3: transfer your newswire budget into content creation

September 28th, 2017|0 Comments

I can't count the number of conversations our team has had with technical B2B marketers over the years about newswires. We're asked, "Do they really guarantee coverage on Bloomberg?" or "Aren't they great for building [...]

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Technical content marketing tip 2: Use for cost-effective repurposing

July 17th, 2017|0 Comments

From a B2B technical content marketing perspective, one of the most wasteful things the team at Publitek has seen in over the years is the disconnect between sales, engineering and corporate marketing teams. Of course, [...]

Why B2B technical content marketing is coming of age in 2017

June 12th, 2017|0 Comments

Every new technology, and every new marketing fad, is discussed long before it’s widely implemented. How many of us would have guessed that the history of autonomous cars goes back to the 1920s, or that technical content marketing can be [...]

Which semiconductor company is winning the B2B social media marketing battle?

January 24th, 2017|0 Comments

The 2017 edition of "Who’s winning the social media battle in the semiconductor industry?" is our fourth annual analysis of the social media practices and activities within the semiconductor industry. There have been big changes [...]

Will ‘molecular machines’ change the electronics industry?

November 25th, 2016|0 Comments

Last week, three scientists were awarded a Nobel Prize in chemistry for their work in creating machines from molecules – a development that could signal a leap forward into a completely new kind of technology and electronics.

Donald Trump: Is there anything to learn for B2B Technology PR?

November 1st, 2016|0 Comments

The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.

It’s not just about the cake – 9 tips to celebrate your company anniversary

October 5th, 2016|0 Comments

Does your company have a milestone anniversary coming up? It doesn’t matter if you’re about to celebrate your 5th or 50th year in business: every anniversary has the potential to be a platform for marketing and PR campaigns.

Top 5 Chinese Social Media Platforms for B2B

September 29th, 2016|0 Comments

In Western economies, B2B companies have already recognised the value of social media as a marketing tool. However, though many of these companies are keen to benefit from commercial growth in the Far East, they have so far failed to apply the same principals as they do within their more familiar local markets.

Pinnacle Marketing Communications joins Next 15 Group of agencies

September 27th, 2016|0 Comments

Pinnacle Marketing Communications has been delivering integrated, deeply technical content-based marketing communications campaigns for global audiences for over 20 years. During that time, we have continually looked for ways to enhance the value we bring to our clients through a combination of resources, services and global reach.

Electronica 2016: A look at some of the best marketing opportunities

September 20th, 2016|0 Comments

In an increasingly competitive environment, how can trade show exhibitors make sure they stand out among the crowd? How can they build up a maximum amount of interest in their technologies? In this eBook, Pinnacle Marketing Communications will help you to make the most of the marketing opportunities available ahead of Electronica.

Media news

New Year, new editor at Electronics Weekly

November 14th, 2017|0 Comments

Clive Couldwell will become group editor at Electronics Weekly from January 2018 2018 will ring the changes at the editorial helm of Electronics Weekly. Josh Brooks, who has been the magazine’s publisher for [...]

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Elektronik Praxis expands editorial team

October 17th, 2017|0 Comments

Elektronik Praxis has a new editor, Michael Eckstein, who will be in charge of embedded hardware, MCU, CPU, IoT, RF, and antennas. Michael started his career as an electronics engineer but joins Praxis after having [...]

Philip Ling joins Publitek’s technical content marketing team

October 13th, 2017|0 Comments

Philip's career spans engineering and technical journalism We're delighted to welcome Philip Ling to our technical content marketing team. He joins us in the role of content manager, reporting to our content director, Robert [...]

Electronic Specifier becomes stakeholder in Hardware Pioneers, a European IoT start-up community

September 28th, 2017|0 Comments

Electronic Specifier, a UK-based publisher of information resources to the global electronics industry, has acquired a 50% stakeholding in Hardware Pioneers, a growing community of thousands of startup founders, executives, engineers and developers operating in [...]

German electronics B2B magazine ‘Embedded Design’ becomes ‘IoT Design’

September 22nd, 2017|0 Comments

Embedded Design, the German B2B magazine and web site specialising in boards, software and all things for developers of embedded electronics and systems, is relaunching with a new name – IoT Design. Recognising that the [...]

CIE revamps its website and launches a distributor directory

August 31st, 2017|0 Comments

A quick glance at the CIE website reveals that it has undergone a revamp this week. The site has been redesigned to align it more closely with the print edition. From now on, the website [...]

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Electronics Weekly ushers in a new era

July 5th, 2017|0 Comments

UK title announces changes to editorial leadership and publishing frequency Josh Brooks is now publisher and editor-in-chief of Electronics Weekly Josh Brooks is the newly-appointed editor-in-chief of Electronics Weekly and will replace industry [...]

OpenSystems Media bolsters analogue and power reach by hiring Alix Paultre

April 10th, 2017|0 Comments

Alix Paultre is now European Editor with OpenSystems Media Alix Paultre, previously Editorial Director of Power Systems Design, will now head up the European Editorial division of OpenSystems Media (OSM). This role was [...]

  • Charlotte Morgan

MMG Publishing appoints new Director of Sales

March 7th, 2017|0 Comments

Charlotte Morgan has been appointed director of sales at MMG Publishing.  As part of her role Charlotte will be responsible for the sales team across the entire MMG portfolio. This includes Electronics Sourcing UK & [...]

Medical and Aerospace & Defence microsites added to Electronic Specifier’s portfolio

February 13th, 2017|0 Comments

          Medical and aerospace/defence engineers will be interested to learn that Electronic Specifier has just added two new microsites to its online website covering innovations in these growing industries. January 2017 [...]