News and views 2016-11-24T09:57:27+00:00

Marketing views

Why B2B technical content marketing is coming of age in 2017

June 12th, 2017|0 Comments

Every new technology, and every new marketing fad, is discussed long before it’s widely implemented. How many of us would have guessed that the history of autonomous cars goes back to the 1920s, or that technical content marketing can be [...]

Which semiconductor company is winning the B2B social media marketing battle?

January 24th, 2017|0 Comments

The 2017 edition of "Who’s winning the social media battle in the semiconductor industry?" is our fourth annual analysis of the social media practices and activities within the semiconductor industry. There have been big changes [...]

Will ‘molecular machines’ change the electronics industry?

November 25th, 2016|0 Comments

Last week, three scientists were awarded a Nobel Prize in chemistry for their work in creating machines from molecules – a development that could signal a leap forward into a completely new kind of technology and electronics.

Donald Trump: Is there anything to learn for B2B Technology PR?

November 1st, 2016|0 Comments

The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.

It’s not just about the cake – 9 tips to celebrate your company anniversary

October 5th, 2016|0 Comments

Does your company have a milestone anniversary coming up? It doesn’t matter if you’re about to celebrate your 5th or 50th year in business: every anniversary has the potential to be a platform for marketing and PR campaigns.

Top 5 Chinese Social Media Platforms for B2B

September 29th, 2016|0 Comments

In Western economies, B2B companies have already recognised the value of social media as a marketing tool. However, though many of these companies are keen to benefit from commercial growth in the Far East, they have so far failed to apply the same principals as they do within their more familiar local markets.

Pinnacle Marketing Communications joins Next 15 Group of agencies

September 27th, 2016|0 Comments

Pinnacle Marketing Communications has been delivering integrated, deeply technical content-based marketing communications campaigns for global audiences for over 20 years. During that time, we have continually looked for ways to enhance the value we bring to our clients through a combination of resources, services and global reach.

Electronica 2016: A look at some of the best marketing opportunities

September 20th, 2016|0 Comments

In an increasingly competitive environment, how can trade show exhibitors make sure they stand out among the crowd? How can they build up a maximum amount of interest in their technologies? In this eBook, Pinnacle Marketing Communications will help you to make the most of the marketing opportunities available ahead of Electronica.

What is technical PR and how can it benefit your business?

September 14th, 2016|0 Comments

Technical PR is something that Pinnacle Marketing has been specialising in for years, but to many businesses, the term "technical PR" is something of a mystery. What does it entail and how does it enable companies to do reach their goals and sell more product?

Implementing an integrated marketing strategy based on superior content generation

August 31st, 2016|0 Comments

Pinnacle Marketing, the leading supplier of integrated marketing communications services for technology companies. The way people source information for B2B purchasing is changing – alongside traditional routes, such as trade shows and print magazines, there are now a variety of online platforms and social media channels.

Media news

OpenSystems Media bolsters analogue and power reach by hiring Alix Paultre

April 10th, 2017|0 Comments

Alix Paultre is now European Editor with OpenSystems Media Alix Paultre, previously Editorial Director of Power Systems Design, will now head up the European Editorial division of OpenSystems Media (OSM). This role was [...]

  • Charlotte Morgan

MMG Publishing appoints new Director of Sales

March 7th, 2017|0 Comments

Charlotte Morgan has been appointed director of sales at MMG Publishing.  As part of her role Charlotte will be responsible for the sales team across the entire MMG portfolio. This includes Electronics Sourcing UK & [...]

Medical and Aerospace & Defence microsites added to Electronic Specifier’s portfolio

February 13th, 2017|0 Comments

          Medical and aerospace/defence engineers will be interested to learn that Electronic Specifier has just added two new microsites to its online website covering innovations in these growing industries. January 2017 [...]

  • Don Clarke WSJ

Don Clark resigns from Wall Street Journal after 23 years service

November 28th, 2016|0 Comments

Don Clark, who has served as editor and reporter in the San Francisco bureau of the Wall Street Journal since 1993, has resigned from the publication. Don, who has reported on technology since 1980 and [...]

  • AspenCore logo

More job losses at AspenCore as advertisers bail

November 25th, 2016|0 Comments

AspenCore, publisher of EETimes, EDN and other outlets serving the electronics design market, is closing its Boise, Idaho, office and consolidating the work to Denver, Colorado as part of a wider restructuring of the business. [...]

Avnet buys Hackster to access start-ups

November 20th, 2016|0 Comments

Following the recent acquisition of AspenCore by Arrow, rival distributor Avnet has bought Hackster, the San Francisco-based online community 'dedicated to learning hardware, from beginner to pro'. Hackster has a claimed membership of 200,000 and features [...]

David Blaza and Jim Harrison depart as AspenCore re-shuffles

November 6th, 2016|0 Comments

AspenCore, publisher of several leading B2B electronics media including EETimes and EDN, has embarked on a reorganisation that has seen the departure of North American managing director, David Blaza, and veteran Electronic Products Magazine editor, [...]

AspenCore launches PowerElectronicsNews.com

September 29th, 2016|0 Comments

Paul O'Shea, editor of PowerElectronicsNews.com There's another new website to add to your press lists, this one is the brainchild of the guys at AspenCore. With Paul O'Shea at the helm the company has [...]

John Henry Day Jr obituary

August 9th, 2016|0 Comments

Publitek is sad to learn that John Henry Day Jr passed away at his home on Sunday, July 31, 2016 at the age of 71. John ran the popular website John Day’s Automotive Electronics. John [...]

  • Kasey_Panetta_ECN_Gartner

Kasey Panetta leaves ECN

June 13th, 2016|0 Comments

Kasey Panetta has announced that she will be leaving ECN and from the update to LinkedIn she is set to join Gartner as a Brand Content Manager. Kasey has been writing for the US based [...]