News and views 2016-11-24T09:57:27+00:00

Marketing views

Technical content marketing tip 4: three ways to evaluate 3rd party sites for your content

January 30th, 2018|0 Comments

In B2B technical content marketing, particularly in electronics and engineering, there's a host of 3rd party trade media sites that welcome authoritative contributed technical articles, white papers and blog posts. Most of them are astute enough [...]

How to create a winning electronics industry award entry

October 13th, 2017|0 Comments

Recent awards successes for Publitek’s clients help to explain why electronics companies looking to raise market visibility seek our support. Here we share some tips on how to develop a winning electronics industry award [...]

Technical content marketing tip 3: transfer your newswire budget into content creation

September 28th, 2017|0 Comments

I can't count the number of conversations our team has had with technical B2B marketers over the years about newswires. We're asked, "Do they really guarantee coverage on Bloomberg?" or "Aren't they great for building [...]

  • Technical Content Marketing of Video

Technical content marketing tip 2: Use for cost-effective repurposing

July 17th, 2017|0 Comments

From a B2B technical content marketing perspective, one of the most wasteful things the team at Publitek has seen in over the years is the disconnect between sales, engineering and corporate marketing teams. Of course, [...]

Why B2B technical content marketing is coming of age in 2017

June 12th, 2017|0 Comments

Every new technology, and every new marketing fad, is discussed long before it’s widely implemented. How many of us would have guessed that the history of autonomous cars goes back to the 1920s, or that technical content marketing can be [...]

Technical content marketing tip 1: how to use your mobile phone to shoot videos at shows or events

May 2nd, 2017|0 Comments

Wisse Hettinga from Synchronous Productions discusses the option of using mobile phones to record videos during events in this guest blog. Everyone will agree that video footage is important, but for many journalists, PR and media people, [...]

Which semiconductor company is winning the B2B social media marketing battle?

January 24th, 2017|0 Comments

The 2017 edition of "Who’s winning the social media battle in the semiconductor industry?" is our fourth annual analysis of the social media practices and activities within the semiconductor industry. There have been big changes [...]

Will ‘molecular machines’ change the electronics industry?

November 25th, 2016|0 Comments

Last week, three scientists were awarded a Nobel Prize in chemistry for their work in creating machines from molecules – a development that could signal a leap forward into a completely new kind of technology and electronics.

Donald Trump: Is there anything to learn for B2B Technology PR?

November 1st, 2016|0 Comments

The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.

It’s not just about the cake – 9 tips to celebrate your company anniversary

October 5th, 2016|0 Comments

Does your company have a milestone anniversary coming up? It doesn’t matter if you’re about to celebrate your 5th or 50th year in business: every anniversary has the potential to be a platform for marketing and PR campaigns.

Media news

Microsemi and Plessey lead the way as Publitek clients secure record number of Elektra Award nominations

December 1st, 2017|0 Comments

Marked by the annual Elektra Awards next week, the festive season for the electronics industry is in full swing. This year, Publitek has secured a record 25 client nominations for the 2017 Elektra Awards. Microsemi [...]

New Year, new editor at Electronics Weekly

November 14th, 2017|0 Comments

Clive Couldwell will become group editor at Electronics Weekly from January 2018 2018 will ring the changes at the editorial helm of Electronics Weekly. Josh Brooks, who has been the magazine’s publisher for [...]

  • Michael-Eckstein-Elektronik-Praxis

Elektronik Praxis expands editorial team

October 17th, 2017|0 Comments

Elektronik Praxis has a new editor, Michael Eckstein, who will be in charge of embedded hardware, MCU, CPU, IoT, RF, and antennas. Michael started his career as an electronics engineer but joins Praxis after having [...]

Electronic Specifier becomes stakeholder in Hardware Pioneers, a European IoT start-up community

September 28th, 2017|0 Comments

Electronic Specifier, a UK-based publisher of information resources to the global electronics industry, has acquired a 50% stakeholding in Hardware Pioneers, a growing community of thousands of startup founders, executives, engineers and developers operating in [...]

German electronics B2B magazine ‘Embedded Design’ becomes ‘IoT Design’

September 22nd, 2017|0 Comments

Embedded Design, the German B2B magazine and web site specialising in boards, software and all things for developers of embedded electronics and systems, is relaunching with a new name – IoT Design. Recognising that the [...]

CIE revamps its website and launches a distributor directory

August 31st, 2017|0 Comments

A quick glance at the CIE website reveals that it has undergone a revamp this week. The site has been redesigned to align it more closely with the print edition. From now on, the website [...]

  • Josh_Brooks_Electronics_Weekly_Editor

Electronics Weekly ushers in a new era

July 5th, 2017|0 Comments

UK title announces changes to editorial leadership and publishing frequency Josh Brooks is now publisher and editor-in-chief of Electronics Weekly Josh Brooks is the newly-appointed editor-in-chief of Electronics Weekly and will replace industry [...]

OpenSystems Media bolsters analogue and power reach by hiring Alix Paultre

April 10th, 2017|0 Comments

Alix Paultre is now European Editor with OpenSystems Media Alix Paultre, previously Editorial Director of Power Systems Design, will now head up the European Editorial division of OpenSystems Media (OSM). This role was [...]

  • Charlotte Morgan

MMG Publishing appoints new Director of Sales

March 7th, 2017|0 Comments

Charlotte Morgan has been appointed director of sales at MMG Publishing.  As part of her role Charlotte will be responsible for the sales team across the entire MMG portfolio. This includes Electronics Sourcing UK & [...]

Medical and Aerospace & Defence microsites added to Electronic Specifier’s portfolio

February 13th, 2017|0 Comments

          Medical and aerospace/defence engineers will be interested to learn that Electronic Specifier has just added two new microsites to its online website covering innovations in these growing industries. January 2017 [...]