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Publitek confirms Hitoshi Kasai as Japanese representative

Publitek has reached an agreement to be represented in Japan by Mr. Hitoshi Kasai. Mr. Kasai becomes President Japan for Publitek with responsibilities for serving the agency’s global clients in Japan and for management of media and analyst relations in the country. The deal deepens a successful 15-year relationship between Publitek and MIACIS Associates, Mr. [...]

By |2018-09-12T06:00:05+00:00September 12th, 2018|

9 ways to use Twitter to grow your B2B tech blog’s following

As was demonstrated in our previous blog post about how semiconductor companies can increase their Instagram engagement, tech companies do tend to find it difficult to grow an engaged social following. This, in turn, impacts the extent to which social media can be used to drive traffic to their blogs. There seems to be a [...]

By |2018-08-20T14:14:56+00:00August 20th, 2018|

How to cut your B2B tech blog’s bounce rate

When studying our website analytics, many of us will keep track of the number of sessions or users that our websites have attracted, but we should also be keeping an eye on our bounce rate. What is the bounce rate? This is the percentage of visitors who have landed on your website and clicked straight [...]

By |2018-09-03T12:52:36+00:00August 12th, 2018|

Publitek acquires TAG to grow global presence in B2B tech marketing communications

Publitek has acquired UK headquartered Technical Associates Group (TAG) in a deal valued at up to £3.5 million. TAG offers a similar specialist range of technical, B2B, integrated marketing communications services to those of Publitek plus an in-house graphic design capability. Both companies address electronics, industrial, specialist IT and other tech sectors. To date, Publitek’s [...]

By |2018-07-13T07:18:59+00:00July 13th, 2018|

Is an influencer really going to share your tech content?

In technology B2B marketing we are spending thousands of dollars daily on creating content for our customers. There are many rules and guidelines available to us all from trusted sources on how best to do this: Be clear about your goal before your start – is this about qualified leads or brand loyalty? Be creative, [...]

By |2018-07-09T10:49:39+00:00July 4th, 2018|

Centralising your tech B2B PR – can you afford not to?

We’ve all experienced the cyclical impact of the highs and lows of the economy on our business and ultimately during a low, the first thing to be affected tends to be the marketing and PR budget. Companies who have traditionally enjoyed bigger budgets and local PR agency representation in each territory they operate in are [...]

By |2018-07-12T22:01:41+00:00July 4th, 2018|

Account Based Marketing: five benefits for B2B tech marketers

ABM is gaining attraction as the viable complement to traditional sales and marketing efforts. As much as 70% of a B2B marketing budgets went to ABM in 2016, and this figure is on the rise according to research conducted by Sirius Decisions. With ABM expected to be a major part of many brands' marketing strategies, [...]

By |2018-07-09T10:49:40+00:00July 4th, 2018|

How semiconductor companies can increase Instagram engagement

Guest post by Meg from Straightforword Our recent study into the social media activity of top companies within the semiconductor industry revealed that Instagram outperformed other platforms on engagement. We were surprised to discover, however, that many companies are not embracing the platform. Half of the companies in the study don’t have Instagram at all [...]

By |2018-07-27T10:05:50+00:00July 4th, 2018|

How successful is B2B e-mail marketing today in the context of its competitor lead nurturing tools?

In today’s multi-dimensional digital technical B2B media landscape, filled with rafts of technical content and information, the fight for your customer‘s attention has never been more challenging. Armed with many tactics –from IP targeting and PPC, programmatic ad buying to social media, B2B marketers now have multiple, trackable means of  reaching their B2B buyer helping to [...]

By |2018-07-12T08:53:11+00:00May 4th, 2018|
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