Online, all the time: Six ways to overcome digital fatigue when marketing to engineers.

These are unprecedented times in the business world, with lockdowns in place and many people from engineering businesses spending the majority of their time working from home, many for the first time in their careers. There are no overseas trips, exhibitions, or department meetings; no water-cooler conversations, lunchtimes with colleagues, or after-work drinks. With such Read more...

By |2021-02-18T14:28:44+00:00February 18th, 2021|

Marketing to Engineers? You might think More like Moore

Gordon Moore Gordon Moore’s is a name that has become synonymous with the development of technology in general and the semiconductor industry in particular. His eponymously named law (as quoted by this technical PR agency innumerable times in the last 20 years) predicted – in 1965 – that the number of transistors per silicon Read more...

By |2021-02-12T15:45:31+00:00February 12th, 2021|

How to identify keywords for targeting engineers

How to identify and evaluate product-focused search terms used by engineers at the start of the buying process. A background primer You have to be where your prospects are. According to Google, 71% of B2B buyers begin their search with a generic search query, which means they are looking for possible solutions to their problem Read more...

By |2021-02-05T13:40:53+00:00February 5th, 2021|

Six lessons for running a Virtual Event in 2021

In February of 2020, the team at Grid Forward started to execute its well-defined yearly plan anchored by a number of in-person events. A month later, we threw that plan in the waste bin and started over. Like so many other organizations, Grid Forward went through the painful and uncertain process of figuring out how Read more...

By |2021-01-29T17:01:07+00:00January 28th, 2021|

Will trade fairs become “Virtual-Reality-Shows” in 2021?

In 2020, Germany’s ‘Messe-land’ was hit hard due to the pandemic. Speaking on the topic of fairs as part of my podcast, the trade fair expert Sylvia Kanitz from the Association of the German Trade Fair Industry (AUMA) confirmed that she had not experienced such a disruption to the industry in her entire career.  Overall, Read more...

By |2021-01-26T09:57:00+00:00January 22nd, 2021|

Event horizon: will live marketing remain a feature of your toolkit in 2021?

So it’s here. 2021. A year that arrives with new hope injected by the rollout of Covid vaccines across the world. However, an unrelenting wave of lockdowns and restrictions to quell coronavirus transmission makes it incredibly awkward to predict a clear roadmap for marketing activities. In particular, a challenging set of questions surrounds event participation Read more...

By |2021-01-22T13:11:54+00:00January 13th, 2021|

Should deep tech companies break off their engagement?

Since 2013 Publitek has compiled a bi-annual report that evaluates the social media activities of the world’s top 40 semiconductor companies. We have now released our first-ever report to provide the same insight for companies in the industrial automation sector. Having seen the initial numbers has led me to pose this question: Should deep Read more...

By |2020-12-03T15:02:34+00:00December 3rd, 2020|

Engineers Without Borders unites calls for educational reform to avert climate disaster

Despite the challenging conditions of 2020, Publitek’s pro-bono support for Engineers Without Borders UK continues and we are always excited and inspired by the amazing work that the organisation is doing. This month, Engineers Without Borders UK joined forces with its sister organisations around the world to call for reform to engineering education and professional Read more...

By |2020-11-18T15:51:33+00:00November 18th, 2020|

Five video marketing ideas for B2B tech companies

According to Hubspot,  85% of businesses are now using video as part of their marketing strategy. Video can be an ideal medium for communicating the complex ideas often associated with new technologies and technical products. Here are a few suggestions on how to get started: 1. A TV series Don’t panic, we don’t mean Read more...

By |2020-10-29T15:47:51+00:00October 29th, 2020|