Technical content marketing tip 2: Use for cost-effective repurposing

2017-07-17T18:53:06+00:00 July 17th, 2017|

From a B2B technical content marketing perspective, one of the most wasteful things the team at Publitek has seen in over the years is the disconnect between sales, engineering and corporate marketing teams. Of course, corporate marketing itself is split into ‘tribes’ – lead generators, PR evangelists, advertising and media specialists, analytics experts and so [...]

Electronics Weekly ushers in a new era

2017-07-05T21:48:28+00:00 July 5th, 2017|

UK title announces changes to editorial leadership and publishing frequency Josh Brooks is now publisher and editor-in-chief of Electronics Weekly Josh Brooks is the newly-appointed editor-in-chief of Electronics Weekly and will replace industry veteran Richard Wilson. Richard, who has been with the publication for 29 years, will have a column in the print [...]

Why B2B technical content marketing is coming of age in 2017

2017-07-17T18:28:51+00:00 June 12th, 2017|

Every new technology, and every new marketing fad, is discussed long before it’s widely implemented. How many of us would have guessed that the history of autonomous cars goes back to the 1920s, or that technical content marketing can be traced back to the Hartford Steam Boiler company’s ‘Locomotive’ news sheet, first published in November 1867 to help people run [...]

Technical content marketing tip 1: how to use your mobile phone to shoot videos at shows or events

2017-05-17T19:31:02+00:00 May 2nd, 2017|

Wisse Hettinga from Synchronous Productions discusses the option of using mobile phones to record videos during events in this guest blog. Everyone will agree that video footage is important, but for many journalists, PR and media people, shooting video at a show or other event remains a difficult subject. They are scared away by the idea it [...]

MMG Publishing appoints new Director of Sales

2017-05-08T04:22:22+00:00 March 7th, 2017|

Charlotte Morgan has been appointed director of sales at MMG Publishing.  As part of her role Charlotte will be responsible for the sales team across the entire MMG portfolio. This includes Electronics Sourcing UK & Ireland, Electronics Sourcing Europe, Electronics Sourcing Deutschland, Electronics Sourcing North America, Off-Board Sourcing NA. Mark Leary, MMG’s Publisher said “I [...]

Medical and Aerospace & Defence microsites added to Electronic Specifier’s portfolio

2017-02-14T11:35:34+00:00 February 13th, 2017|

          Medical and aerospace/defence engineers will be interested to learn that Electronic Specifier has just added two new microsites to its online website covering innovations in these growing industries. January 2017 saw the launch of the Medical microsite discussing nanomedicine, diagnosis, testing and monitoring, surgical robotics, medical wearables, sensors and genetic [...]

Which semiconductor company is winning the B2B social media marketing battle?

2017-02-10T02:03:09+00:00 January 24th, 2017|

The 2017 edition of "Who’s winning the social media battle in the semiconductor industry?" is our fourth annual analysis of the social media practices and activities within the semiconductor industry. There have been big changes in the industry over the last 12 months, some of the most notable ones relate to the acquisitions and mergers that [...]

Don Clark resigns from Wall Street Journal after 23 years service

2016-11-28T10:12:41+00:00 November 28th, 2016|

Don Clark, who has served as editor and reporter in the San Francisco bureau of the Wall Street Journal since 1993, has resigned from the publication. Don, who has reported on technology since 1980 and is perhaps best known for his work in the components industry, particularly in relation to semiconductors, plans to spend more [...]

More job losses at AspenCore as advertisers bail

2016-11-26T10:21:32+00:00 November 25th, 2016|

AspenCore, publisher of EETimes, EDN and other outlets serving the electronics design market, is closing its Boise, Idaho, office and consolidating the work to Denver, Colorado as part of a wider restructuring of the business. Sources close to the company told us that there will be around 20 job losses. Graham Kelly, previously VP of Operations [...]