News and views

News and views2018-07-13T07:08:15+00:00

Publitek acquires TAG to grow global presence in B2B tech marketing communications

Publitek has acquired UK headquartered Technical Associates Group (TAG) in a deal valued at up to £3.5 million. TAG offers a similar specialist range of technical, B2B, integrated marketing communications services to those of Publitek plus an in-house graphic design capability. Both companies address electronics, industrial, specialist IT and other tech sectors. To date, Publitek’s [...]

By |July 13th, 2018|Agency news|

Technical content marketing 5: how semiconductor companies can increase Instagram engagement

Guest post by Meg from Straightforword Our recent study into the social media activity of top companies within the semiconductor industry revealed that Instagram outperformed other platforms on engagement. We were surprised to discover, however, that many companies are not embracing the platform. Half of the companies in the study don’t have Instagram at all [...]

By |July 4th, 2018|B2B Tech Marketing & PR Blog|

How successful is B2B e-mail marketing today in the context of its competitor lead nurturing tools?

In today’s multi-dimensional digital technical B2B media landscape, filled with rafts of technical content and information, the fight for your customer‘s attention has never been more challenging. Armed with many tactics –from IP targeting and PPC, programmatic ad buying to social media, B2B marketers now have multiple, trackable means of  reaching their B2B buyer helping to [...]

By |May 4th, 2018|B2B Tech Marketing & PR Blog|

WIN A TRIP TO CES 2019 – Flights, Accommodation & Show Entry

  Publitek's Electronic Product News is offering a unique opportunity to visit Las Vegas for next year’s Consumer Electronic Show - CES. To enter the prize draw, simply sign up for the Electronic Product News e-newsletter. Go to www.electronicproductnews.com/signup and use the code CES2019 to get involved. The winner will be notified on June 1st, 2018. When [...]

By |February 28th, 2018|B2B Tech Marketing & PR Blog|

Publitek launches advertising-free, “one-click” website and newsletter for sourcing the latest electronic components

Publitek has developed a new digital resource for electronics design engineers that takes a different approach to traditional trade media. Electronic Product News is a website and e-newsletter focused exclusively on the latest developments in electronic components and sub-systems. The news is independently sourced and reviewed by our editors who also ensure that all the featured products [...]

By |February 8th, 2018|Agency news|

Publitek opens US office headed by Kerry McClenahan

Kerry McClenahan to spearhead Publitek's growth in North America. Publitek has acquired McBru, a similar B2B tech agency based in Portland, Oregon. With immediate effect, McBru becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion this year following the establishment [...]

By |February 5th, 2018|Agency news|

Technical content marketing tip 4: three ways to evaluate 3rd party sites for your content

In B2B technical content marketing, particularly in electronics and engineering, there's a host of 3rd party trade media sites that welcome authoritative contributed technical articles, white papers and blog posts. Most of them are astute enough to ask for unique content because they're aware of the tendency of search engines to downgrade duplicate content with respect [...]

By |January 30th, 2018|B2B Tech Marketing & PR Blog|

Stuart Cording opens Publitek’s first German office

We’re excited to share the great news that, as of January 2018, Publitek has opened an office in Germany, located in Munich, a key location for the European electronics industry. With the addition of Stuart Cording to the team as Senior Director, reporting to our CEO, Simon Flatt, we are now able to provide local [...]

By |January 24th, 2018|Agency news|

Microsemi and Plessey lead the way as Publitek clients secure record number of Elektra Award nominations

Marked by the annual Elektra Awards next week, the festive season for the electronics industry is in full swing. This year, Publitek has secured a record 25 client nominations for the 2017 Elektra Awards. Microsemi and Plessey top the leaderboard, with both companies shortlisted in four categories. Incredibly, nearly a third of the total nominations [...]

By |December 1st, 2017|Agency news, Media and Events News|

Elektronik Praxis expands editorial team

Elektronik Praxis has a new editor, Michael Eckstein, who will be in charge of embedded hardware, MCU, CPU, IoT, RF, and antennas. Michael started his career as an electronics engineer but joins Praxis after having spent over 15 years as a freelance tech journalist, prior to which he was part of the team at Markt [...]

By |October 17th, 2017|Media and Events News|

Philip Ling joins Publitek’s technical content marketing team

Philip's career spans engineering and technical journalism We're delighted to welcome Philip Ling to our technical content marketing team. He joins us in the role of content manager, reporting to our content director, Robert Huntley. We've worked closely with Phil for many years, collaborating with him in his work as a technical journalist and [...]

By |October 13th, 2017|Agency news|

How to create a winning electronics industry award entry

Recent awards successes for Publitek’s clients help to explain why electronics companies looking to raise market visibility seek our support. Here we share some tips on how to develop a winning electronics industry award entry. Complementing the technical content marketing activities undertaken by the team at Publitek is the creation of winning industry awards entries. All [...]

By |October 13th, 2017|B2B Tech Marketing & PR Blog|

Electronic Specifier becomes stakeholder in Hardware Pioneers, a European IoT start-up community

Electronic Specifier, a UK-based publisher of information resources to the global electronics industry, has acquired a 50% stakeholding in Hardware Pioneers, a growing community of thousands of startup founders, executives, engineers and developers operating in the IoT sector. The HardwarePioneers community started in the UK but has big plans for international expansion Founded [...]

By |September 28th, 2017|Media and Events News|

Technical content marketing tip 3: transfer your newswire budget into content creation

I can't count the number of conversations our team has had with technical B2B marketers over the years about newswires. We're asked, "Do they really guarantee coverage on Bloomberg?" or "Aren't they great for building inbound links so that search engines can find our technical content?" I've long been skeptical of the value of newswires and [...]

By |September 28th, 2017|B2B Tech Marketing & PR Blog|

German electronics B2B magazine ‘Embedded Design’ becomes ‘IoT Design’

Embedded Design, the German B2B magazine and web site specialising in boards, software and all things for developers of embedded electronics and systems, is relaunching with a new name – IoT Design. Recognising that the Internet of Things is becoming increasingly important to a large proportion of new embedded products, the publisher, TeDo Verlag, has [...]

By |September 22nd, 2017|Media and Events News|