As a B2B deep tech business, imagine being able to target only the best-fit and highest-value prospects without wasting time and resources on anonymous or unqualified leads. This is where account-based marketing (ABM) comes into play, as it’s no longer about how great our products or solutions are; it’s about how we respond to Read more...
Videos have a unique power to convey messages and deliver storytelling, and paid media advertising can help boost the visibility of these videos and help you engage with targeted audiences. Videos are a visual, dynamic and attention-grabbing ad format. Some paid social channels have started to give more visibility to advertisers that promote video Read more...
Video is an effective way to engage buyers in tech B2B markets. B2B marketing and sales cycles typically depend on a lot of information over a period of time. The information is often difficult to understand quickly. Through voice, images, titles, motion and sound, video excels at educating and compelling technical personnel looking for Read more...
It is undeniable that the way people communicate has changed. That was never more apparent than during the global COVID-19 pandemic when forced lockdowns and the requirement to move to digital relationships were thrust upon us. Since we’ve come out of this extended period of enforced virtual meetings, virtual happy hours and virtual connections, Read more...
Over the last few years, the trade media landscape has undergone substantial changes due to digital technology's vast development, social media and evolving buyer habits. Consequently, a transformation is being witnessed by industry-specific outlets and trade publications with far-reaching consequences for the public relations (PR) industry. The traditional trade media landscape In the past, Read more...
Have you noticed how often the term “data-driven” is used in tech B2B companies? If not the exact words, certainly the sentiment? Data is at the very core of the products these companies make. So naturally, making decisions based on data and facts makes sense in technology-focused organizations. Making decisions based on data in Read more...
Today's B2B buyers have higher expectations for relevant, personalised content that speaks to their specific needs and preferences. Generic marketing simply doesn't cut it anymore in capturing their attention. To truly resonate with audiences, brands need deeper insight into their ideal customers. This requirement means getting to know your personas on a granular level, Read more...
Inspired by a colleague’s positive experience, Georgie Fitch applied to participate in our secondment program after a year as an Account Executive with Publitek North America. Here’s what she learned during her time on secondment in the UK and Germany. “Building positive working relationships is so important in marketing consultancy,” says Georgie. “My most Read more...
For a range of technical, commercial and practical reasons, the electric vehicle (EV) market is now gaining some serious momentum. After a slow initial start, the brakes are now truly off, and some argue that regardless of government legislation around the banning of selling internal combustion engine (ICE) cars at the end of this Read more...
In today’s digital era, creating exceptional content is fundamental for successful marketing as there’s a constant demand for high-quality information. For B2B deep tech brands, exceptional content can foster trust and build brand affinity which is vital for future growth. The digital landscape offers an abundance of information and well-written, authoritative, and technically accurate Read more...