How IIoT is transforming career opportunities in manufacturing

By |2023-12-13T10:28:49+00:00December 18th, 2023|

The Industrial Internet of Things (IIoT) is changing the face of modern manufacturing. The combination of networked machines, sensors, connectivity and big data analytics provides engineers with real-time insight that can drive efficiency and reliability improvements across production facilities. Indeed, IIoT has reached a tipping point. Research from global technology leader ABB suggests that 93% of Read more...

How to increase the visibility of your video and reach B2B audiences

By |2023-11-14T11:58:06+00:00November 14th, 2023|

Videos have a unique power to convey messages and deliver storytelling, and paid media advertising can help boost the visibility of these videos and help you engage with targeted audiences. Videos are a visual, dynamic and attention-grabbing ad format. Some paid social channels have started to give more visibility to advertisers that promote video Read more...

How to build meaningful connections through face-to-face press relations

By |2023-11-02T12:38:00+00:00November 2nd, 2023|

It is undeniable that the way people communicate has changed. That was never more apparent than during the global COVID-19 pandemic when forced lockdowns and the requirement to move to digital relationships were thrust upon us. Since we’ve come out of this extended period of enforced virtual meetings, virtual happy hours and virtual connections, Read more...

The shift of the trade media landscape and what it means for the future of PR

By |2023-10-26T10:54:05+01:00October 26th, 2023|

Over the last few years, the trade media landscape has undergone substantial changes due to digital technology's vast development, social media and evolving buyer habits. Consequently, a transformation is being witnessed by industry-specific outlets and trade publications with far-reaching consequences for the public relations (PR) industry. The traditional trade media landscape In the past, Read more...

Personas and journey mapping: The key to impactful deep-tech B2B marketing

By |2023-10-10T11:41:42+01:00October 10th, 2023|

Today's B2B buyers have higher expectations for relevant, personalised content that speaks to their specific needs and preferences. Generic marketing simply doesn't cut it anymore in capturing their attention. To truly resonate with audiences, brands need deeper insight into their ideal customers. This requirement means getting to know your personas on a granular level, Read more...