According to figures from Vertriebsunion Meynen in their mediaSkop report, advertising revenue in printed B2B electronics media in Germany grew 9.2% in calendar 2010 over the same period in 2009. Pagination was up 5.8% to a total of 3,583 pages. In terms of market share by volume, E&E – Faszination Elektronik showed the highest growth with 27.1% more pages taking its total to 300 pages and propelling the publication into 4th place in the rankings. However, WEKA’s Markt & Technik dominated the market with 29% market share and pagination up 9.9%, and the publisher’s leading technical publication, Elektronik, grew 7.6% to take a 21% share. ElektronikPraxis followed closely at 20% market share, but this represented a decline of 3.2% in the number of pages booked, according to the report. Other gainers were Elektronik Journal, up 3.9%, and Elektronik Informationen, up 8.2%.
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About the Author: Bob Jones
Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996. He is a member of the IEEE and the IET and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.
