Publitek’s pre-Electronica 2010 media event, held on 15th and 16th September in Tegernsee, near Munich, Germany, was attended by 34 electronics journalists and editors from 8 European countries. Presentations by Actel, Intersil, IQD Frequency Products, Murata Europe and Murata Power Solutions provided the media with breaking news and advance information on upcoming Electronica announcements. RS Components also sponsored part of event.
Pre-Electronica 2010 follows the success of the 2008 event, with media attendance up 42% this time around. It gives journalists the opportunity to prepare coverage well before Electronica and the companies that pitch their news have a good chance of gaining media coverage during the show itself, rather than a month or two later.
Peter Wintermayr, Editor-in-chief of Elektroniknet.de, Germany’s leading online resource for electronics engineers, said: “Publitek’s pre-Electronica event at Tegernsee is one of the best for exchanging news and product information in the lead up to Electronica. It’s a perfect networking venue and was a great success for the participating companies and the media. The information we received and the location were excellent. The food was outstanding! If you exhibit at Electronica, it’s the ideal place to share your news with the press.”
Following an enthusiastic response from both media and clients, Publitek is considering holding a similar editorial gathering in 2011, even though it is not an Electronica year.