A collection of TED talks to inspire marketing and PR professionals and help them thrive in the digital age.

 

Simon Sinek: How great leaders inspire action

 

Most companies know what they do, some know how they do it, but very few know why they do it. The beliefs and values that get people out of bed in the morning to come to work are incredibly powerful. They help customers decide to choose you over competitors. Not because you necessarily do a better job or give a better price, but because you share the same values and beliefs

At Pinnacle we believe that great content drives great results. We strive tirelessly to create content for our clients that engages and inspires customers and prospects, and we do this by becoming a valued extension of your team – rather than being  just ‘another agency’. We believe in proactivity, in going the extra mile and most importantly, being there whenever we are needed most.

“Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate. He wrote Start With Why: How Great Leaders Inspire Everyone to Take Action to explore his idea of the Golden Circle, what he calls “a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others.” His newest work explores “circles of safety,” exploring how to enhance feelings of trust and confidence in making bold decisions. It’s the subject of his latest book, Leaders Eat Last.

An ethnographer by training, Sinek is an adjunct of the RAND Corporation. He writes and comments regularly for major publications and teaches graduate-level strategic communications at Columbia University.” – TED

 

Julian Tresures: How to speak so that people listen

 

As an experienced sound consultant, Julian treasures has heard many bad speakers, how they use their mono tone voice to instantly switch of connecting with their audience. This allowed him to develop an idea of what makes a good speaker and what does not. What makes a talk stick with you, and one that you have forgotten before you have even left the auditorium. This is one talk that all professionals should take note of.

In this talk Julian covers the fundamentals of speech, including relaxing your voice and how even your pitch can alter people’s perception of your ‘trustworthiness’. He talks about the do’s and dont’s to make people actually engage with you, with a level of insight many will not have consciously thought about before.

If you have to pitch to new clients, ask for a look in on a promotion, or speak to a room full of experts, the points you can pick up from this thought provoking talk will greatly increase your success rate.

“Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses — offices, retailers, hotels — on how to use sound. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?

Treasure is the author of the book Sound Business and keeps a blog by the same name that ruminates on aural matters (and offers a nice day-by-day writeup of TEDGlobal 2009). In the early 1980s, Treasure was the drummer for the Fall-influenced band Transmitters.” – TED

 

 Andrew Stanton: “The Clues to a Great Story”

 

Great story telling is one of the key attributes that makes for a great content, whether it is for the main stream media, or your own personal blog. People of all walks of life can immerse themselves in a good story, from a factual insight into business practices or a escape into the world of fantasy, the underlying key is the narrative supporting it.

Humans have been wired for story since the dawn of time, we learn and respond to good storytelling whereas facts and figures on their own tend to put us to sleep.

“Andrew Stanton wrote the first film produced entirely on a computer, Toy Story. But what made that film a classic wasn’t the history-making graphic technology — it’s the story, the heart, the characters that children around the world instantly accepted into their own lives. Stanton wrote all three Toy Story movies at Pixar Animation Studios, where he was hired in 1990 as the second animator on staff. He has two Oscars, as the writer-director of Finding Nemo and WALL-E.” – TED

 

Tim Leberecht: 3 ways to (usefully) lose control of your brand

 

Losing control of your brand sounds at first glance to be the worst thing that a PR professional could imagine. However Tim Leerecht discusses when the loss of control can benefit you, your message and you client. With the rise of social media, and how a brand message can be distorted and carried by not just adoring fans but the general ‘digisphere’, sometimes message can be blended, changed or even regurgitated to a point where it is unrecognisable from the one you started with.

Would you agree with the old saying of “all PR is good PR”? It can be. If you bear in mind at the start that your message might be carried by supporter of your brand and then by others who may not, if you cater for that in the stories you provide, the essence of the message will survive whatever form it morphs into.

“Tim Leberecht is Chief Marketing Officer of global design and innovation firm frog, which has developed and brought to market product and service innovations for Apple, AT&T, BMW, Disney, GE, HP, Intel, SAP, Siemens, Sony, and many other Fortune 500 brands. He is also the publisher of frog’s design mind print and online magazine, the curator of The Meaning of Business series, and the producer of the Reinvent Business hackathons.” – TED

 

Kevin Allocca: “Why Videos Go Viral”

 

In this great TED talk, Kevin Allocca talks about what makes a video appeal to all those who would pass it on to their supporters, and Kevin would know as he works with YouTube trends, so sees the data on viral videos every single day.

For marketing professionals that want to gain that traction for brand videos, great quality content is the key. Keep in mind your end user but also ‘be more dog’ as the well established O2 message tells us. Try things that you internally would never dream of.

The digital world changes so fast that even a message that worked last year, would fall far from the same traction numbers currently.

“Writer and analyst Kevin Allocca works with YouTube Trends, a spot for tracking the latest viral videos — and connecting to the communities that make the parodies, tributes and reply videos that circle the giant viral planets of the YouTube-iverse.” – TED

 

So those are our current top five TED talks. We would love to hear what you think, and if you have any other suggestions please do not hesitate to let us know your favourites in the comment box below.