Twitter can be a useful tool for engaging with your market and for drawing attention to what’s happening in your business. However, with more and more people contributing to over 200 million tweets per day, how do you make yourself heard amongst all the noise?
To help you get noticed, here are our top 5 tips to writing effective tweets.
- Be short and succinct. Ok, Twitter already limits us to 140 characters but it’s still possible to be too wordy. A concise, engaging headline or a pertinent question jumps off the page much more effectively than a rambling speech.
- Include links. A link within a tweet is a great way to generate more interest and encourage your followers to visit your website. Use an engaging headline that entices people to click for more information. When sharing a link, use a URL shortener such as bit.ly to help maintain that short and snappy look.
- Be human. Your followers are more likely to engage with you if they feel they’re communicating with a real person rather than being broadcast to by a corporate machine. So try and avoid ‘PR speak’ and be more conversational with your tweets.
- Stay on topic. Following on from the previous tip, don’t fall into the trap of being ‘too’ personal. Be consistent and tweet about things which relate to your business or your industry. Your followers won’t be interested in what you’ve just had for breakfast!
- Use hashtags. A hashtag is simply a keyword that has a # prefix and it is a popular way of searching for tweets that have a common topic. By including relevant hashtags in your tweets, you stand a far greater chance of them being found by people interested in what you have to say.
Follow these guidelines and you will have a much greater chance of creating a presence within the twittersphere. You’ll know if you are tweeting in the right way as you will begin to attract more followers, more replies and more retweets.
Do you have any tips for writing tweets that get noticed? Share your comments below.