Advantage Business Media Design Group editorial director, Alix Paultre, is leaving the organisation to join power supply manufacturer, Globtek, as marketing director. Alix joined Advantage Business Media in 2008 and during his tenure helped create and implement the initiative to refresh and re-purpose ECN (Electronic Component News), the flagship publication of the group, to better address its target audience of design engineers. The lessons from that effort are now being applied to the other publications of the group, and include new processes, sources, and ways to address online audiences using the latest in publishing tools and practices. Alix says he will continue to serve the design engineer as a member of the power electronics community and his duties at ADG will be handled by Chris Warner, executive editor at the group, for the time being. Chris can be reached at [email protected].
By Bob Jones|2018-07-12T08:59:04+00:00February 14th, 2012|
About the Author: Bob Jones
Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996. He is a member of the IEEE and the IET and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.
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