So how is new and social media changing the face of public relations? What does the future holds for PR practitioners in an era dominated by the Facebook, Twitter, Digg, Linkedin and other channels? Dynamic Markets, a UK-based independent market research consultancy, set about to find out. And the results are inspiring.

According to the results of this study, experimentation with digital media has been commonplace for 59% of the PR consultants surveyed. Substantial changes have taken place: just under 1 in 10 agencies has created a specialist digital PR company; 1 in 5 has created a specialist division; and 1 in 3 has incorporated facilities to develop video etc.

On the other hand, only 1 in 3 clients have a new media strategy. There is little doubt that the media and PR industries are undergoing a period of profound changes. Are you moving with the times? And perhaps more importantly, is your agency? The full results of the study can be found here:

If of course you want to know how social media is relevant for engineers then let’s have a chat.