It was announced yesterday that Arrow Electronics has purchased Hearst publishing’s United Technical Publications, which includes 16 engineering web sites, e-newsletters, inventory access tools and databases. The deal gives Arrow a powerful electronics B2B content marketing platform to reach a claimed 1 million engineering professionals worldwide. Trade magazine Electronic Products is part of the deal.
By Bob Jones|2016-10-24T10:54:13+00:00February 18th, 2015|
About the Author: Bob Jones
Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996. He is a member of the IEEE and the IET and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.
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