Adam

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About Adam Jenner

Corporate and B2B Senior Account Executive. Interested in consumer tech, aerospace, current affairs and always looking for the 'next big thing'. Lover of high quality home made hummus.

What’s in a name?

The delicate balance between protecting and pioneering identity Recent weeks have seen the emergence of two industrial and engineering news stories that focus on the importance of choosing or altering a name - The first was the announcement by the Natural Environment Research Council (NERC) that they were going to open up their voting process to [...]

By |2017-05-05T15:54:28+00:00March 30th, 2016|

Video killed the internet star

How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long [...]

By |2017-05-05T15:54:29+00:00March 2nd, 2016|

How to combat the ever-rising cost of customer attention

The challenge of capturing customer-attention is getting bigger The cost of commanding customer attention using mass-media advertising has risen a staggering seven- to nine- fold in real terms over the past 25 years. This figure, calculated by Thales Teixeira of Harvard Business School, correlates strongly with the demand for customer attention, has far-outpaced [...]

By |2017-05-05T15:54:29+00:00October 29th, 2015|

What can we learn from the VW crisis?

It all started so well. A US emission-testing centre wanted to see how Volkswagen’s diesel cars managed to achieve such low emission standards. As is now widely known, they achieved the standards with the aid of a “defeat device” that has led to the biggest scandal the automotive industry has ever witnessed. From a public [...]

By |2017-09-11T10:16:39+00:00October 16th, 2015|

Does marketing really add any value?

Does your marketing really add any value? Many of our clients look to us to add real value, and to prove the effect public relations and content marketing programmes have on public perception, lead generation and ultimately sales. There is of course a limit to what any external company can measure and influence; [...]

By |2017-09-13T09:14:11+00:00September 30th, 2015|

Okay Google, translate this!

Representing clients on multi-region campaigns that require translation into multiple languages is great fun. You get to see press releases and articles you write on their behalf in the press all over the world. When traveling to conferences and trade shows abroad you also have the opportunity to learn new language skills and pit your [...]

By |2017-09-11T10:32:34+00:00August 6th, 2015|

New horizons in the Far-East for commercial aerospace

After a week of frantic high-level meetings, eye-catching flying displays and ego-boosting civil aircraft order announcements the 2015 Paris Airshow came to a close on Sunday. During the show, representatives from the Sichuan Provincial Government and Deyang Municipal People’s Government of China created one of the larger stories of the week, as they revealed plans [...]

By |2017-09-12T08:44:34+00:00June 23rd, 2015|