Despite evidence to the contrary - such as torrential rain, flooding and thunderstorms - summer is now upon us. For many this is the beginning of the summer music festival season: an opportunity to wear waterproof clothing in a muddy field, while waiting to hear your favourite bands and artists live.
First came Cameron’s gaffe in describing Nigeria and Afghanistan as “fantastically corrupt” to The Queen in what was assumed to be a private setting. Unfortunately for all involved cameras and sound equipment were present and captured the PM’s remarks.
The delicate balance between protecting and pioneering identity Recent weeks have seen the emergence of two industrial and engineering news stories that focus on the importance of choosing or altering a name - The first was the announcement by the Natural Environment Research Council (NERC) that they were going to open up their voting process to [...]
How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long [...]
The challenge of capturing customer-attention is getting bigger The cost of commanding customer attention using mass-media advertising has risen a staggering seven- to nine- fold in real terms over the past 25 years. This figure, calculated by Thales Teixeira of Harvard Business School, correlates strongly with the demand for customer attention, has far-outpaced [...]
It all started so well. A US emission-testing centre wanted to see how Volkswagen’s diesel cars managed to achieve such low emission standards. As is now widely known, they achieved the standards with the aid of a “defeat device” that has led to the biggest scandal the automotive industry has ever witnessed. From a public [...]
Tech guru and Google founder Larry Page surprised the global media this summer when he informed them that he was establishing a new holding company - Alphabet. This effectively means the restructuring of one of the largest companies in the history of tech (and without doubt one of the world’s recognizable brands). So what does [...]
Does your marketing really add any value? Many of our clients look to us to add real value, and to prove the effect public relations and content marketing programmes have on public perception, lead generation and ultimately sales. There is of course a limit to what any external company can measure and influence; [...]
Representing clients on multi-region campaigns that require translation into multiple languages is great fun. You get to see press releases and articles you write on their behalf in the press all over the world. When traveling to conferences and trade shows abroad you also have the opportunity to learn new language skills and pit your [...]
After a week of frantic high-level meetings, eye-catching flying displays and ego-boosting civil aircraft order announcements the 2015 Paris Airshow came to a close on Sunday. During the show, representatives from the Sichuan Provincial Government and Deyang Municipal People’s Government of China created one of the larger stories of the week, as they revealed plans [...]