Being the go-to advisor for engineering clients around the world provides Pinnacle with unique insight into the key public relations and marketing communications trends in a variety of technology sectors and vertical application areas. Here’s some thoughts from members of our team on what the future holds for B2B marketers. Pinnacle Marketing’s director, Simon Read more...
With the power of the internet expanding every day, and the stream of information which it carries not pausing for a single second, it is very easy to miss out on important news stories and articles. While it might be acceptable to miss out on this information if it is for personal interest or leisure, Read more...
I recently had the honour and privilege of going back to Cranfield University and presenting a keynote lecture to the Strategic Marketing MSc students. One reason why this was so special for me was that only a few years ago I was an MBA student at Cranfield and since then it had been one Read more...
A great example of a PR image that helped Toshiba generate lots of positive media coverage While there are many reasons why an editor rejects a PR photo, the primary reason is that the image simply isn’t good enough. Smiley photos of the MD on the putting green, for example, are today considered Read more...
93% of all B2B sales start with a web search, and this has led millions of companies to engage in search engine marketing (SEM) activities. Companies invest fortunes in search engine optimisation (SEO) and pay-per-click (PPC) advertising so that links to their website pages are ranked as highly as possible in search engines such Read more...
It’s a staggering figure, but 72% of all new products don’t meet their revenue targets. Perhaps even more scary, is the finding by Simon-Kucher & Partners that a quarter of companies confess that not one of their new offerings met its profitability goals. The survey, conducted in collaboration with the Professional Pricing Society polled approximately Read more...
Companies that blog get 55% more website visitors. This is because every piece of new, unique content helps boost your Google rankings. But blogging isn't always easy, and many companies don't know where to start. The following ideas will help set you on the right path to a successful blog, generate more website visitors and Read more...
SEO is dead We were recently asked by the Guardian to provide comment about search engine optimisation (SEO) and the impact that search engine algorithm changes were having on industry practice. The full article by Natasha Clark can be found here. The clear conclusion from all contributors was that the old SEO practices Read more...
Here at Pinnacle Towers we have recently been involved in a number of product naming projects. While these projects invariably start in English, it is crucial that short-listed names are run through a multi-lingual sanity check before any decision is made. We happen to be particularly well-placed in this respect, as combined, Pinnacle employees fluently Read more...
In a recent post, we discussed how the update had targeted sites that Google perceives to contain ‘low quality and thin content’ and had seriously affected eBay’s search engine rankings. These latest statistics show that the update is likely to have a particularly profound effect on the way some PR agencies work in terms Read more...