About Alexandra Sorton

Alexandra joined Publitek after working on pan-European PR and media planning for a variety of electronics companies spanning distributors to test and measurement equipment manufacturers. Alexandra has two Masters’ degrees, including one in Creative Writing from The University of Chichester, so she knows how to craft a compelling PR story.

Technical content marketing tip 1: how to use your mobile phone to shoot videos at shows or events

2017-05-17T19:31:02+00:00 May 2nd, 2017|

Wisse Hettinga from Synchronous Productions discusses the option of using mobile phones to record videos during events in this guest blog. Everyone will agree that video footage is important, but for many journalists, PR and media people, shooting video at a show or other event remains a difficult subject. They are scared away by the idea it [...]

MMG Publishing appoints new Director of Sales

2017-05-08T04:22:22+00:00 March 7th, 2017|

Charlotte Morgan has been appointed director of sales at MMG Publishing.  As part of her role Charlotte will be responsible for the sales team across the entire MMG portfolio. This includes Electronics Sourcing UK & Ireland, Electronics Sourcing Europe, Electronics Sourcing Deutschland, Electronics Sourcing North America, Off-Board Sourcing NA. Mark Leary, MMG’s Publisher said “I [...]

AspenCore launches PowerElectronicsNews.com

2016-10-24T10:53:48+00:00 September 29th, 2016|

Paul O'Shea, editor of PowerElectronicsNews.com There's another new website to add to your press lists, this one is the brainchild of the guys at AspenCore. With Paul O'Shea at the helm the company has launched PowerElectronicsNews.com.  This power focused website will be dedicated to delivering readers the latest in product news as well as adding insightful [...]

WearTechDesign.com launched by Marjonmedia

2016-10-24T10:53:49+00:00 September 2nd, 2016|

New website WearTechDesign.com for wearable design engineers The owners of softei.com have launched a new website specifically for designers working on wearable devices.  The website, WearTechDesign.com, features articles about software, hardware, systems integration, wireless design and the usual industry news, as well as a blog that will be written by industry aficionado Caroline Hayes. WearTechDesign.com has been [...]

Kasey Panetta leaves ECN

2016-10-24T10:53:50+00:00 June 13th, 2016|

Kasey Panetta has announced that she will be leaving ECN and from the update to LinkedIn she is set to join Gartner as a Brand Content Manager. Kasey has been writing for the US based electronic publication for just over 4 years, focusing on diversity in engineering, STEM education, aerospace, drones, as well as anything newsworthy [...]

Latest electronics B2B media moves

2016-10-24T10:53:52+00:00 May 9th, 2016|

As specialists in technical content and media relations with B2B technical publications, it's vital that we keep up with who is working where, and who we need to be talking to about the cool new stuff that we get to see first. Here's an update on some moves that crossed our desks last week: Nick Flaherty joins the team [...]

WEKA terminates contract with Huson UK

2016-06-02T20:35:20+00:00 April 19th, 2016|

From June 23rd 2016 WEKA FACHMEDIEN  will be taking over media sales operations from Huson UK. Advertising sales in the UK, France, Benelux and Scandinavia for all the WEKA brands will be handled from the WEKA offices in Munich, Germany.  Huson in the USA and Canada will continue to operate as sales representatives for WEKA in those [...]

New Editor-in-Chief at Huethig’s Electronics Media      

2016-10-24T10:53:56+00:00 March 15th, 2016|

Alfred Vollmer Alfred Vollmer is taking over the reins at Huethig, as the new editor-in-chief of the magazines AUTOMOBIL-ELEKTRONIK, elektronik journal and emobility tec as well as of the web portal all-electronics.de.  Alfred is taking over from Dr. Achim Leitner, and the change will be effective from April 1, 2016.  Achim will be moving [...]

Amy Wallington joins the team at CIE

2016-10-24T10:54:00+00:00 November 17th, 2015|

Following our Media Moves November blog about Joe Bush joining the team at Electronic Specifier,  we have news that Amy Wallington will be the new editor at Components in Electronics Magazine.  Amy is due to start on December 14, so in the meantime all press releases should be sent to the generic news email address. [...]

Media Moves November

2016-10-24T10:54:00+00:00 November 16th, 2015|

This month, electronics PR agencies and technical publications have said goodbye to Phil Ling as he makes the next step in his career to become technical marketing manager for Cambridge Technology Consultants.  Stepping in as his replacement is Joe Bush, who joins the Electronics Specifier team as the new editor of Electronic Specifier Design.  Joe has been the editor [...]