In an increasingly competitive environment, how can trade show exhibitors make sure they stand out among the crowd? How can they build up a maximum amount of interest in their technologies? In this eBook, Publitek will help you to make the most of the marketing opportunities available ahead of Electronica.
Conventional wisdom, in advertising as much as in any other field, does not necessarily hold true. Whilst we often base a number of decisions on anecdotal evidence and historical trends, it can be good to take a step back and re-assess our ideas. For example: is advertising in August – in the northern hemisphere anyway – a ‘waste of money’?
There are possibly as many reasons to advertise as there are advertisers (ok, not quite). Amongst the many reasons, we hear increasingly the need for “sales leads”. That’s understandable: this is often seen as a good-enough metric that will help justify the marketing investment.
In our previous post, we’ve established that advertising does work – even if it can be difficult to track results effectively. Advertising forms part of a key branding exercise. It helps prospective buyers gain knowledge of a company prior to even have a need for its products or services. It helps decision-makers form an informed [...]
Traditional advertising, including the print format, can be seen as a drain on company resources rather than a investment. A few years ago Lord Alan Sugar quipped he had written many books about advertising: “…cheque books, that is," he famously said with a wry smile. In a fast-changing media landscape, gone are the bingo cards [...]
In November 2014 electronica will celebrate its 50th birthday. For exhibitors, the show provides unparalleled access to decision makers with figures from 2012 showing over 73,000 registered trade visitors. In addition to those who attend the show itself, there’s a sizeable part of your target audience that won’t be travelling to Munich for any number of [...]