About Birgit Schoeniger

Birgit Schöniger originates from Germany and is living in Britain since 2000 after a three-year sojourn in Ireland. As a specialist for technical PR and media relations for engineering, electronics and telecommunications companies Birgit expanded into Digital Marketing strategy, planning and management. She is currently developing a personal streak as 'green bean' trying to discern whether it is more environmentally friendly or sustainable to use plastic cups or glasses for the water from the water cooler here at Pinnacle.

Don’t fret too much over Facebook?

Latest insights on B2B Facebook usage from Germany In our January blog we asked the question: “Is Facebook worthwhile for tech and engineering companies?” and established that engagement or two-way-communication and provision of value is key. Read this blog. Conversely, research data coming from Germany suggest expecting two-way is a no-way in B2B Facebook marketing. Read more...

By |2017-05-05T16:00:59+00:00March 10th, 2015|

Let’s get started! – digital marketing trends for 2015

Robert Fleming, CEO and Founder of the eMarketing Association, the world’s largest marketing association recently laid out the 2015 digital marketing trends in eMarketing in his LinkedIn blog. No revelation to us here but many might be surprised to know that content marketing strategies are being executed in nearly 50% of companies and the upward Read more...

By |2017-08-07T12:44:35+00:00February 12th, 2015|