The Deutsche Fachpresse (German Association of Business Media) market turnover 2014 study for the trade and business press showed German trade media earnings up by 1.3% to around 3.25 billion Euro in 2014. Although the annual revenue for all German trade press has risen compared to 2013 it slowed down from a growth rate of Read more...
Latest insights on B2B Facebook usage from Germany In our January blog we asked the question: “Is Facebook worthwhile for tech and engineering companies?” and established that engagement or two-way-communication and provision of value is key. Read this blog. Conversely, research data coming from Germany suggest expecting two-way is a no-way in B2B Facebook marketing. Read more...
Robert Fleming, CEO and Founder of the eMarketing Association, the world’s largest marketing association recently laid out the 2015 digital marketing trends in eMarketing in his LinkedIn blog. No revelation to us here but many might be surprised to know that content marketing strategies are being executed in nearly 50% of companies and the upward Read more...