Bob Jones

About Bob Jones

Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996 and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.

Publitek acquires TAG to grow global presence in B2B tech marketing communications

Publitek has acquired UK headquartered Technical Associates Group (TAG) in a deal valued at up to £3.5 million. TAG offers a similar specialist range of technical, B2B, integrated marketing communications services to those of Publitek plus an in-house graphic design capability. Both companies address electronics, industrial, specialist IT and other tech sectors. To date, Publitek’s [...]

By |2018-07-13T07:18:59+00:00July 13th, 2018|

WIN A TRIP TO CES 2019 – Flights, Accommodation & Show Entry

  Publitek's Electronic Product News is offering a unique opportunity to visit Las Vegas for next year’s Consumer Electronic Show - CES. To enter the prize draw, simply sign up for the Electronic Product News e-newsletter. Go to www.electronicproductnews.com/signup and use the code CES2019 to get involved. The winner will be notified on June 1st, 2018. When [...]

By |2018-07-12T08:52:56+00:00February 28th, 2018|

Publitek launches advertising-free, “one-click” website and newsletter for sourcing the latest electronic components

Publitek has developed a new digital resource for electronics design engineers that takes a different approach to traditional trade media. Electronic Product News is a website and e-newsletter focused exclusively on the latest developments in electronic components and sub-systems. The news is independently sourced and reviewed by our editors who also ensure that all the featured products [...]

By |2018-07-12T08:53:02+00:00February 8th, 2018|

Publitek opens US office headed by Kerry McClenahan

Kerry McClenahan to spearhead Publitek's growth in North America. Publitek has acquired McBru, a similar B2B tech agency based in Portland, Oregon. With immediate effect, McBru becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion this year following the establishment [...]

By |2018-02-18T18:55:28+00:00February 5th, 2018|

Technical content marketing tip 4: three ways to evaluate 3rd party sites for your content

In B2B technical content marketing, particularly in electronics and engineering, there's a host of 3rd party trade media sites that welcome authoritative contributed technical articles, white papers and blog posts. Most of them are astute enough to ask for unique content because they're aware of the tendency of search engines to downgrade duplicate content with respect [...]

By |2018-01-30T14:48:13+00:00January 30th, 2018|

Stuart Cording opens Publitek’s first German office

We’re excited to share the great news that, as of January 2018, Publitek has opened an office in Germany, located in Munich, a key location for the European electronics industry. With the addition of Stuart Cording to the team as Senior Director, reporting to our CEO, Simon Flatt, we are now able to provide local [...]

By |2018-01-24T17:29:58+00:00January 24th, 2018|

Philip Ling joins Publitek’s technical content marketing team

Philip's career spans engineering and technical journalism We're delighted to welcome Philip Ling to our technical content marketing team. He joins us in the role of content manager, reporting to our content director, Robert Huntley. We've worked closely with Phil for many years, collaborating with him in his work as a technical journalist and [...]

By |2018-01-24T18:38:16+00:00October 13th, 2017|

Electronic Specifier becomes stakeholder in Hardware Pioneers, a European IoT start-up community

Electronic Specifier, a UK-based publisher of information resources to the global electronics industry, has acquired a 50% stakeholding in Hardware Pioneers, a growing community of thousands of startup founders, executives, engineers and developers operating in the IoT sector. The HardwarePioneers community started in the UK but has big plans for international expansion Founded [...]

By |2017-09-28T14:45:10+00:00September 28th, 2017|

Technical content marketing tip 3: transfer your newswire budget into content creation

I can't count the number of conversations our team has had with technical B2B marketers over the years about newswires. We're asked, "Do they really guarantee coverage on Bloomberg?" or "Aren't they great for building inbound links so that search engines can find our technical content?" I've long been skeptical of the value of newswires and [...]

By |2017-09-28T11:46:49+00:00September 28th, 2017|

German electronics B2B magazine ‘Embedded Design’ becomes ‘IoT Design’

Embedded Design, the German B2B magazine and web site specialising in boards, software and all things for developers of embedded electronics and systems, is relaunching with a new name – IoT Design. Recognising that the Internet of Things is becoming increasingly important to a large proportion of new embedded products, the publisher, TeDo Verlag, has [...]

By |2017-09-22T07:27:42+00:00September 22nd, 2017|
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