Bob Jones

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About Bob Jones

Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996 and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.

Technical content marketing tip 4: three ways to evaluate 3rd party sites for your content

In B2B technical content marketing, particularly in electronics and engineering, there's a host of 3rd party trade media sites that welcome authoritative contributed technical articles, white papers and blog posts. Most of them are astute enough to ask for unique content because they're aware of the tendency of search engines to downgrade duplicate content with respect [...]

By |2018-08-13T11:25:21+00:00January 30th, 2018|

Stuart Cording opens Publitek’s first German office

We’re excited to share the great news that, as of January 2018, Publitek has opened an office in Germany, located in Munich, a key location for the European electronics industry. With the addition of Stuart Cording to the team as Senior Director, reporting to our CEO, Simon Flatt, we are now able to provide local [...]

By |2018-01-24T17:29:58+00:00January 24th, 2018|

Philip Ling joins Publitek’s technical content marketing team

Philip's career spans engineering and technical journalism We're delighted to welcome Philip Ling to our technical content marketing team. He joins us in the role of content manager, reporting to our content director, Robert Huntley. We've worked closely with Phil for many years, collaborating with him in his work as a technical journalist and [...]

By |2018-01-24T18:38:16+00:00October 13th, 2017|

Electronic Specifier becomes stakeholder in Hardware Pioneers, a European IoT start-up community

Electronic Specifier, a UK-based publisher of information resources to the global electronics industry, has acquired a 50% stakeholding in Hardware Pioneers, a growing community of thousands of startup founders, executives, engineers and developers operating in the IoT sector. The HardwarePioneers community started in the UK but has big plans for international expansion Founded [...]

By |2017-09-28T14:45:10+00:00September 28th, 2017|

Technical content marketing tip 3: transfer your newswire budget into content creation

I can't count the number of conversations our team has had with technical B2B marketers over the years about newswires. We're asked, "Do they really guarantee coverage on Bloomberg?" or "Aren't they great for building inbound links so that search engines can find our technical content?" I've long been skeptical of the value of newswires and [...]

By |2018-08-13T11:25:23+00:00September 28th, 2017|

German electronics B2B magazine ‘Embedded Design’ becomes ‘IoT Design’

Embedded Design, the German B2B magazine and web site specialising in boards, software and all things for developers of embedded electronics and systems, is relaunching with a new name – IoT Design. Recognising that the Internet of Things is becoming increasingly important to a large proportion of new embedded products, the publisher, TeDo Verlag, has [...]

By |2017-09-22T07:27:42+00:00September 22nd, 2017|

Technical content marketing tip 2: Use rev.com for cost-effective repurposing

From a B2B technical content marketing perspective, one of the most wasteful things the team at Publitek has seen in over the years is the disconnect between sales, engineering and corporate marketing teams. Of course, corporate marketing itself is split into ‘tribes’ – lead generators, PR evangelists, advertising and media specialists, analytics experts and so [...]

By |2018-08-13T11:27:37+00:00July 17th, 2017|

Why B2B technical content marketing is coming of age in 2017

Every new technology, and every new marketing fad, is discussed long before it’s widely implemented. How many of us would have guessed that the history of autonomous cars goes back to the 1920s, or that technical content marketing can be traced back to the Hartford Steam Boiler company’s ‘Locomotive’ news sheet, first published in November 1867 to help people run [...]

By |2018-08-13T11:27:37+00:00June 12th, 2017|

Don Clark resigns from Wall Street Journal after 23 years service

Don Clark, who has served as editor and reporter in the San Francisco bureau of the Wall Street Journal since 1993, has resigned from the publication. Don, who has reported on technology since 1980 and is perhaps best known for his work in the components industry, particularly in relation to semiconductors, plans to spend more [...]

By |2016-11-28T10:12:41+00:00November 28th, 2016|

More job losses at AspenCore as advertisers bail

AspenCore, publisher of EETimes, EDN and other outlets serving the electronics design market, is closing its Boise, Idaho, office and consolidating the work to Denver, Colorado as part of a wider restructuring of the business. Sources close to the company told us that there will be around 20 job losses. Graham Kelly, previously VP of Operations [...]

By |2016-11-26T10:21:32+00:00November 25th, 2016|