Bob Jones

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About Bob Jones

Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996 and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.

Will the sale of EE Times and EDN mark the beginning of the end for B2B electronics trade media?

2016 marks my 32nd year running a B2B technical content marketing and PR agency so when I visited New York last December and caught up with a couple of veterans from the publishing side it was interesting to hear their views how marketing communications and publishing strategies have developed in the last few years, and how they're likely to change in the future. [...]

By |2016-10-24T10:53:56+00:00March 18th, 2016|

How the world of B2B electronics digital marketing has responded to Google’s Mobilegeddon – not well!

A recent analysis of the industry’s leading players’ websites finds that more than a quarter are losing visitors to a key sales channel by not implementing mobile responsive sites. Early in 2015, Google unleashed Mobilegeddon, an upgrade to its search algorithm that dropped a site’s ranking for those searching via the phone or tablet if its layout [...]

By |2016-10-24T10:53:58+00:00December 31st, 2015|

Call for proposals: Conference on Low Power Wide Area Networks for M2M and IoT, Paris, May 2016

French embedded design publication, L’Embarqué, and Upperside Conferences, a telecom conferences organiser in France, will host an international technology event focused on Low Power Wide Area Networks (LPWAN) for M2M and other IoT applications. The conference, named LPWAN16, will take place in Paris over three days in May 2016. Full details of the event are shown here and the call for proposals here . [...]

By |2016-10-24T10:53:59+00:00December 30th, 2015|

New B2B electronics and tech magazine and website for Finland

Finnish publisher Teknologiamediat oy has announced a new print magazine and web site. UUSI Teknologia is aimed at electronic design and development engineers in Finland. The country boasts a growing number of electronics start-ups, fuelled by the collapse of Nokia as a cellphone manufacturer and the thousands of engineers that had to find new things to do as [...]

By |2016-10-24T10:53:59+00:00December 14th, 2015|

Finland’s Elektroniikkalehti is now ETN

Elektroniikkalehti has reported B2B electronics and other high tech news in Finnish for over two years and it's now undergoing a facelift to become 'ETN'. Editor-in-Chief, Veijo Ojanperä describes the reason for the change: "The name 'Elektroniikkalehti' has served us well, but as a name it is starting to sound a bit narrow. It is more and [...]

By |2016-10-24T10:53:59+00:00December 14th, 2015|

Who’s winning the social media battle in the semiconductor industry? 2015 white paper reveals all.

Published today, our latest 'Social Success' white paper for B2B electronics marketers reveals in great detail who's winning the social media battle in the semiconductor industry. Although focused on semiconductors, the paper gives valuable insights to any company selling components, sub-assemblies, software or services into the electronic engineering community. (Click infographic to enlarge) [...]

By |2016-10-24T10:54:01+00:00November 2nd, 2015|

Electronics Sourcing announces German edition with Wolfgang Patelay as editor

Electronics Sourcing, an established magazine and web site serving the professional electronics purchasing community, has announced that it will launch a new German edition of the publication next year. Electronics Sourcing Deutschland is the first German language publication exclusively for the electronics purchasing community Veteran electronics journalist Wolfgang Patelay will edit the [...]

By |2016-10-24T10:54:01+00:00September 16th, 2015|

How to win more budget for B2B technical PR and content marketing

The last few years have been challenging for PR and marketing communications professionals, whether working in-house or in agencies. It’s been a steep learning curve to get to grips with the various social media channels and understand how they can best be used, or even to figure out their relevance. Traditional print media have changed [...]

By |2017-09-14T15:49:09+00:00September 9th, 2015|

Nikkei BP launches new Nikkei Robotics subscription magazine

Nikkei Business Publishing (Nikkei BP) has launched Nikkei Robotics, a magazine focused on robotics and covering new technologies, events and conferences, regulation updates, community, interviews and the hidden stories behind projects. Issue sizes are initially limited to 30 pages each month and the magazine has an annual subscription of JPY 48,600 (including tax). Mr. Yasuo Tanokura is  its first chief editor. Before joining [...]

By |2016-10-24T10:54:03+00:00July 20th, 2015|