Technical PR is something that Pinnacle Marketing has been specialising in for years, but to many businesses, the term "technical PR" is something of a mystery. What does it entail and how does it enable companies to do reach their goals and sell more product?
If there's one area of the web that is a hotbed of ambiguity, it's Google's webmaster guidelines. This section of their support site has been the bane of many a marketing company's life. Ask five SEO 'experts' to read it and give you a summary, and you'll get five completely different answers. Why is this? [...]
Google is constantly updating its algorithm to handle the different ways people search and the type of content they encounter. In order to stay relevant to an ever evolving web, they have to. However, every now and then they perform a major update that has some marketing agencies shaking with fear. These updates have been [...]
We seem to have reached a time when massive launches or wholesale updates are no longer fashionable in the tech world. We recently saw the release of Windows 10, apparently the last version of Windows ever. From now on, all updates will be via incremental upgrades and changes, so any new features will all be [...]
A recent report in the technology press explained how the use of emoji was growing so fast that it was now the fastest growing language in the UK. I dismissed this at first as one of those fluff pieces that can find statistics in any data, no matter how pointless. But then it hit me, [...]
Your business will live or die by its ability to get a message out to potential clients and customers. If you’re in the technology or engineering industry, you need to communicate with people in ways they will understand, in places they will see it. That’s a daunting task. For any business, what to do and [...]
The world is full of content, and more is being added every single minute of every single day. It's a torrent of information that the search engines have to deal with, but luckily for us, most of it is terrible and is now being ignored due to some recent search engine updates. The day of [...]
There's no denying that the Google search engine is a spectacular achievement. Its ability to sort through vast amounts of information at blistering speed and index the almost limitless amounts of data on the web is mind blowing. There's is, however, still a significant problem. They know there's a problem, and with Google's performance to [...]