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About Andy Calloway

Andy Calloway is a content writer who's work history has spanned all kinds of industries, nearly all related to technology and science. He now provides digital marketing support to many of Pinnacle's customers to help them get a better presence on-line.

为什么你需要提升你的内容策略

世界充满内容,并且每时每刻都不断涌现出来更多内容。搜索引擎必须处理这一信息洪流,但是对我们来说,幸运的是,其中大部分信息都只不过是鱼目混珠,而且现在也正因为最近的一些搜索引擎更新而受到忽视.

By |2016-03-07T11:38:41+00:00March 7th, 2016|

Why you shouldn’t worry about Google updates

Google is constantly updating its algorithm to handle the different ways people search and the type of content they encounter. In order to stay relevant to an ever evolving web, they have to. However, every now and then they perform a major update that has some marketing agencies shaking with fear. These updates have been [...]

By |2017-05-05T16:05:26+00:00February 26th, 2016|

Will the Emoji ever become the language of business?

A recent report in the technology press explained how the use of emoji was growing so fast that it was now the fastest growing language in the UK. I dismissed this at first as one of those fluff pieces that can find statistics in any data, no matter how pointless. But then it hit me, [...]

By |2017-09-11T10:33:44+00:00August 25th, 2015|

优异的内容不仅仅是文字

你的业务成败取决于它是否有能力将信息传达给潜在的顾客和客户。如果你从事技术或工程行业,你需要以人们能够理解的方式并在他们能够看得见的地方与他们交流。

By |2015-08-10T14:43:39+00:00August 10th, 2015|

Great content is more than just words

Your business will live or die by its ability to get a message out to potential clients and customers. If you’re in the technology or engineering industry, you need to communicate with people in ways they will understand, in places they will see it. That’s a daunting task. For any business, what to do and [...]

By |2017-05-05T16:05:26+00:00August 10th, 2015|

Why you need to up your content game

The world is full of content, and more is being added every single minute of every single day. It's a torrent of information that the search engines have to deal with, but luckily for us, most of it is terrible and is now being ignored due to some recent search engine updates. The day of [...]

By |2017-05-05T16:05:27+00:00July 13th, 2015|

Another Google update that puts content in focus

There's no denying that the Google search engine is a spectacular achievement. Its ability to sort through vast amounts of information at blistering speed and index the almost limitless amounts of data on the web is mind blowing. There's is, however, still a significant problem. They know there's a problem, and with Google's performance to [...]

By |2017-05-05T16:05:27+00:00May 29th, 2015|