About Andy Calloway

Andy Calloway is a content writer who's work history has spanned all kinds of industries, nearly all related to technology and science. He now provides digital marketing support to many of Pinnacle's customers to help them get a better presence on-line.

Five things you should do at a trade show

After the success of my previous blog post, five things you should never do at a trade show, I’ve received a lot of requests to list the five things I believe you should do at a trade show. Limiting these suggestions to a ‘top five’ is challenging. There is no one-size-fits-all because what’s best for Read more...

By |2017-09-13T09:23:21+00:00April 10th, 2015|

So you don’t think your B2B website needs to be mobile friendly? Think again…

While most B2C consumer-oriented companies have come round to the importance of providing a good user experience on phones and tablets, the B2B technology and engineering sectors have been a little slower. This is partly because many of businesses are yet to consider mobile when developing their websites. It is also down to assumptions that, Read more...

By |2017-05-05T16:05:27+00:00March 24th, 2015|

How to create €8k with a single product review

If you have consumer products you want to promote, there are a number of ways to establish them in the marketplace – and one of those is to try to organise third-party product reviews. Research by Google has shown that consumer tech customers generally visit between 14 and 21 different sources of information about any Read more...

By |2017-05-05T16:09:40+00:00November 19th, 2014|

Google Penguin gets an update, and all seems calm…

It’s become quite the thing these days to spread fear and loathing about Google’s impending updates to its algorithm. For a few years now the SEO world has been running scared as they try to work out whether what they’ve been doing is “good” or “bad” in the eyes of the world’s largest search engine. Read more...

By |2017-05-05T16:05:28+00:00October 31st, 2014|